World Water Day 2013 - Brazil: Bathroom

Every drop makes a difference.

On march 22nd, known as the World Water Day, an action promoted inside the bathrooms of a shopping mall to alert population about the conscious use of water. Waste can cause water crisis to cities.

Advertising Agency: Faz Propaganda, Natal, Brazil
Creative Director: Luiz Fontenele
Art Director: Rafael Tigre
Copywriter: Kerginaldo Gadelha
Media: Luanda Holanda
Published: March 2013