World Water Day 2013 - Brazil: Bathroom

Every drop makes a difference.

On march 22nd, known as the World Water Day, an action promoted inside the bathrooms of a shopping mall to alert population about the conscious use of water. Waste can cause water crisis to cities.

Advertising Agency: Faz Propaganda, Natal, Brazil
Creative Director: Luiz Fontenele
Art Director: Rafael Tigre
Copywriter: Kerginaldo Gadelha
Media: Luanda Holanda
Published: March 2013

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4 comments

kleenex's picture
kleenex
26994 pencils

What great placement.

gagan's picture
gagan
164 pencils

Done! I think last year or so. The creative should be on AOTW.

theoldman_son's picture
theoldman_son
319 pencils

interesting, but poorly executed.

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