World Kitchen Corelle Dinnerware: Vending Machine

Chip-Resistant Dinnerware

Through implementing custom made vending machines placed in targeted areas, we grabbed the attention of passersby and delivered the USP of chip-resistant dinnerware. Finally it became an innovative and unique sales channel.

Advertising Agency: Grey, China
Executive Creative Directors: Chee Guan Yue, Attlee Ku
Creative Directors: Chee Guan Yue, Attlee Ku, Rocky Hao
Art Directors: Marx Zhu, David Yang, Kevin Ji
Copywriters: Rocky Hao, Celia Zhang
Advertiser’s Supervisor: Nanny Tang
Account Supervisor: Janet Shao
Photographer: Wang Feng