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World Kitchen Corelle Dinnerware: Vending Machine

World Kitchen Corelle Dinnerware: Vending Machine
Your rating: None Average: 9 (57 votes)

Chip-Resistant Dinnerware

Through implementing custom made vending machines placed in targeted areas, we grabbed the attention of passersby and delivered the USP of chip-resistant dinnerware. Finally it became an innovative and unique sales channel.

Advertising Agency: Grey, China
Executive Creative Directors: Chee Guan Yue, Attlee Ku
Creative Directors: Chee Guan Yue, Attlee Ku, Rocky Hao
Art Directors: Marx Zhu, David Yang, Kevin Ji
Copywriters: Rocky Hao, Celia Zhang
Advertiser’s Supervisor: Nanny Tang
Account Supervisor: Janet Shao
Photographer: Wang Feng

6 Comments

albino zebra's picture 8 pencils
albino zebra | Wed, 2011-06-22 13:49

© Anger release vending machine (from Yarisal and Kublitz)
http://davidwilsoncreative.blogspot.com/2009/05/anger-release-vending-...

simonsays's picture 332 pencils
simonsays | Thu, 2011-06-23 07:49

I don't see th ©, as this is not art, but a good way to use the artist's concept for their product, with opposite results.

Very clever, good ad

CommandZ's picture 1580 pencils
CommandZ | Wed, 2011-06-22 14:35
8

Great way to bring the USP to life!

sakshi.89mahajan's picture 88 pencils
sakshi.89mahajan | Thu, 2011-06-23 05:39

soooperb !!!

Ben Dover's picture 1268 pencils
Ben Dover | Thu, 2011-06-23 05:55

Stunning stuff.

purshotham's picture 448 pencils
purshotham | Mon, 2011-06-27 01:57
9

Great idea...for this kind of USP...

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