World Kitchen Corelle Dinnerware: Vending Machine

World Kitchen Corelle Dinnerware: Vending Machine
Average: 9 (59 votes)

Chip-Resistant Dinnerware

Through implementing custom made vending machines placed in targeted areas, we grabbed the attention of passersby and delivered the USP of chip-resistant dinnerware. Finally it became an innovative and unique sales channel.

Advertising Agency: Grey, China
Executive Creative Directors: Chee Guan Yue, Attlee Ku
Creative Directors: Chee Guan Yue, Attlee Ku, Rocky Hao
Art Directors: Marx Zhu, David Yang, Kevin Ji
Copywriters: Rocky Hao, Celia Zhang
Advertiser’s Supervisor: Nanny Tang
Account Supervisor: Janet Shao
Photographer: Wang Feng

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5 comments

albino zebra's picture
8 pencils
albino zebraWednesday, June 22, 2011 - 14:49

© Anger release vending machine (from Yarisal and Kublitz)
http://davidwilsoncreative.blogspot.com/2009/05/anger-release-vending-...

simonsays's picture
332 pencils
simonsaysThursday, June 23, 2011 - 08:49

I don't see th ©, as this is not art, but a good way to use the artist's concept for their product, with opposite results.

Very clever, good ad

CommandZ's picture
2379 pencils
CommandZWednesday, June 22, 2011 - 15:35

Great way to bring the USP to life!

sakshi.89mahajan's picture
88 pencils
sakshi.89mahajanThursday, June 23, 2011 - 06:39

soooperb !!!

purshotham's picture
453 pencils
purshothamMonday, June 27, 2011 - 02:57

Great idea...for this kind of USP...