World Design Capital Helsinki: Kauko remotely controlled design café

World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application.
At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages.

Photo / Manipulation :Perfect Fools / FLC415 / Pekka Mustonen / Bruno Ribeiro / Heku

Advertising Agencies: hasan & partners, Helsinki, Finland / Perfect Fools, Stockholm, Sweden
Executive Creative Director: Eka Ruola
Account Director: Barbara Sorsa
Creative / Strategist: Tobias Wacker
Creative / Copywriter: Mick Scheinin
Creative / Art Director: Bruno Ribeiro
Producer: Sivi Uitto
Producer Digital: Tämer Mohsen
Art Assistant: Minna Lairi
Executive Creative Director: Tony Högqvist
Executive Technical Director: Björn Kummeneje
Account Lead: Fredrik Heghammar
Producer: Carlos Naude
Creative Lead: Magnus Ericsson
Technical Lead: Björn Uppeke
Art Director: Martin Samuelson
Designer: Viktor Watterback
Programmer: Paula Kreuger
Film: Martin Hammarberg
Photo edition: Karl Nord
Programmer: Martin Torhage
Co Producer: Patrik Sundberg
Music: Erik Wikholm
Producer: Espen Brekkebråten / Twofatboys

January 2012


Akshaya Singh's picture
Akshaya Singh
162 pencils

Loved the Sugar Dispenser in the end.. Gonna make myself one for sure!
Interesting work overall... Seems fun.

Amateur for life!

kleenex's picture
41128 pencils

seemed fun, but would like more on what changers were made.

khronos's picture
998 pencils

i like it...people seem to take what works around them for granted...dont know about its reach and efficacy...but sure looks like a good place to have fun and design !!

sirvan's picture
29860 pencils

This is showing the negative effect of crowdsourcing.


"I love some things, and don't love some other things."

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