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Works on any surface

Published/Aired: 
July 2007
Description: 

A high-powered projector was installed in a dark-colored delivery truck. It projected the following headline out of the side of the vehicle onto a wide variety of surfaces.

The vehicle was driven to the "hot spots" in downtown Hamburg. The product promise and its fulfillment could be simultaneously seen on glass facades, concrete posts and parked cars in this way.

Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Gerrit Zinke, Jens Theil
Art Director: Philipp Kafkoulas
Copywriter: Stefan Förster
Account Management: Nils Wollny, Isabel Uhlig

Comments (17)

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Highest Rated

fersvax's picture
fersvax
Activity Score 1239

I don't think the skateboard crap is better than this.

FER.

Brainsugar's picture
Brainsugar
Activity Score 1627

Ahhhh.... Hamburg by night....

Wordnerd's picture
Wordnerd
Activity Score 6692

very clever thinking!

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

very nice!

lorem_ipsum's picture
lorem_ipsum
Activity Score 196

=)
and here is the original...
http://www.neave.tv/#sobecka_wildlife

Have Heart's picture
Have Heart
Activity Score 922

Reminds me massively of those light-messenges for Bionade drinks that won quite some medal this year. This one has a different twist, but I think it's way too forced.

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

good good. period.

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

and good song too… who's it?

joalguvi's picture
joalguvi
Activity Score 54

love it, but I wonder if the client thought if it promoted "vandalism"

Ed Mintone's picture
Ed Mintone
Activity Score 585

Mmmm, Hamburger...

JT2's picture
JT2
Activity Score 56

nice one but too fast , you can't see the name of the product

fersvax's picture
fersvax
Activity Score 1239

WOW!!!!!!!

FER.

georgemandis's picture
georgemandis
Activity Score 2

That's really interesting - are there any groups in the US that do this sort of advertising?

Joe76's picture
Joe76
Activity Score 772

Very nice!

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
Activity Score 250

that's guerilla m. in its purest form.
______________________________________________________________
♥♠

julezs's picture
julezs
Activity Score 100

this was done much better for a skateboard mag where they projected a skateboarder onto buildings as the van drove by... making look like the skateboarder is actually moving...

even more awesome stuff with building projection at graffiti research lab

fersvax's picture
fersvax
Activity Score 1239

I don't think the skateboard crap is better than this.

FER.

Tazdesigns's picture
Tazdesigns
Activity Score 20

tight concept!

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