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Hand

Agency: 
Published/Aired: 
May 2010
Description: 

The objective was to present a new line of dog food with full vitamins, so we were searching places where owners and their dogs spent a lot of time and we came up with an idea to put a few dogs in those places, but they had tied up in their neck a human arm so we can prove the power and strength of the new dog food.

Advertising Agency: Mayo Draft FCB, Peru
General Creative Directors: Ricardo Ortiz, Germán Garrido
Creative Director: Alejandro "Lato" La Torre
Art Director: Jorge Romero
Copywriter: Alejandro "Lato" La Torre
BTL Executive: Sandra Goicochea

Comments (36)

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Highest Rated

andresitobf2's picture
andresitobf2
Activity Score 14

I don't like it, it's scary...

icyheart81's picture
icyheart81
Activity Score 50

Scary...

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19235

Scary good and funny

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice one.. :)

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mosho's picture
mosho
Activity Score 298

ya scary big time specially for women

Mohamed El Mahdy
www.sketchescs.com

sloppy4's picture
sloppy4
Activity Score 1494

for women? what planet are you from? crawl back into your cave caveman.

vinciraj's picture
vinciraj
Activity Score 53

nice...

Dzsoi's picture
Dzsoi
Activity Score 8414

If the arm is not realistic, it is not scary at all. Creative, spectacular, funny, clear... I like it! But keep in mind: the bigger the dog, the bigger your logo ;)

Rafael Steffen's picture
Rafael Steffen
Activity Score 61

Its awesome bc its a sweet dog... Imagine this with a pitbull... Then would be freak

dani_boi's picture
dani_boi
Activity Score 166

It's cool. Black humour. Love it.

BananAd's picture
BananAd
Activity Score 103

Super!

Adaddicted's picture
Adaddicted
Activity Score 3435

That's cool!

withalltherespects

luispiter's picture
luispiter
Activity Score 2756

good idea....

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Stuuupid

anibal smith's picture
anibal smith
Activity Score 48

una alta concentración de personas con mascotas y posiblemente con niños
wong aprobaría algo asi?

este huele con roche a...

lamoscacojonera's picture
lamoscacojonera
Activity Score 296

Eso: vayan sacando todos los truchitos para el APAP, y de paso el certificado trucho de emisión por Wong también, porque hay que ser imbécil o pendejo para pensar que esto lo haya aprobado Wong.

Madeinmelmac's picture
Madeinmelmac
Activity Score 116

mi querida moscacojonera...cuando llegue el apap y sientas que te cae un canillazo en la nuca vas a saber que soy yo... besitos!

lamoscacojonera's picture
lamoscacojonera
Activity Score 296

Difícil que me veas en el apap... estoy detras tuyo clavandotela.

Madeinmelmac's picture
Madeinmelmac
Activity Score 116

lobatón?

dani_boi's picture
dani_boi
Activity Score 166

no creo, yo firmo con mi blog.

El que se cacha a la mosca cojonera's picture
El que se cacha...
Activity Score 10

Por qué no me agarras la pinga como me la agarra tu hermana Mosca Cojonera??? Y me la agarra bien rico Por siaka tu nombre empieza con I????? jajajaja

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I think if I saw this I would be so preoccupied with the arm that I would miss the 'message'.

It's kinda of funny in print though.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I think if I saw this I would be so preoccupied with the arm that I would miss the 'message'.

It's kinda of funny in print though.

hufflepoff's picture
hufflepoff
Activity Score 430

Be selective with the breed and it works GREAT! tiny little toy pom dragging a human arm along, LOL , good stuff!

bi_sign's picture
bi_sign
Activity Score 262

nice !!!! i like it

daltonicdesign's picture
daltonicdesign
Activity Score 52

que feo trucho carajo

aRianna_.'s picture
aRianna_.
Activity Score 281

hmmm...

Vampiros's picture
Vampiros
Activity Score 169

BRUTALLL!!!!

CWO's picture
CWO
Activity Score 20

Ya pues, tampoco se trata de decir tonterías. Hay que opinar con criterio y si se debe criticar, defender o desaprobar alguna pieza
se hace con argumentos. Porque de otra forma tanto los que atacan como los que defienden, quedan en ridículo y en evidente estado de impotencia y mediocridad.

ADSOFTHEWORLD debe der un medio que nos ayude a elevar el nivel de nuestro trabajo. Lamentablemente irresponsables como
los que envían cualquier cosa, los que defienden por defender o por pura amistad y los que critican porque tienen boca, convierten este medio
en un espectáculo muy lamentable.

CWO's picture
CWO
Activity Score 20

Por otro lado, el brazo arrancado es un recurso visto en alguna que otra idea y en este caso no termina siendo acertado su uso
pues es verdad que para el entorno donde esta siendo aplicado puede resultar desagradable e inapropiado.

Este tipo de cosas son las que impresionan por el aprovechamiento ingenioso de lo que el entorno ofrece. Este brazo arrancado no es un buen ejemplo de ello.

peterwbauman's picture
peterwbauman
Activity Score 107

i like this a lot
great idea
kinda reminds me of this: http://www.youtube.com/watch?v=KBMmroSvcpM

Guest's picture
Guest

good idea but you should use an object... fake it with some light material or something...
but i like the idea :)

Guest's picture
Guest

Brutal, disgusting and negative elements attached to it.

Guest's picture
Guest

disgusting, and negative

suheru's picture
suheru
Activity Score 54

nice idea but it could be more funny

Guest's picture
Guest

sorry people seems like Wrong Dog Food for the pet owners!

andresitobf2's picture
andresitobf2
Activity Score 14

I don't like it, it's scary...

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