Wonderbra: Safety line
Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Released: December 2007
Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Released: December 2007
45 comments
ok
clap clap! :-))
good one!
fucking good... this made me laugh!
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Everartz
| Everartz |
nice
I don't think I would get it without the explanation. At first, I thought it had something to do with the dots.
If you're living in Singapore you would know that it has got nothing to do with the dots because the dots were a part of the train station. It is meant for the disabled people.
Fucking funny! But one thing, I think she is the one who came up with the idea. They could have used a model. No? Ok....
Jaggy, MICA Ahmedabad
Simple y sencillo.
good idea for wonderbra.
*
This one was already done several years ago for Wonderbra. 100%. sure about that.
Does Wonderbra really exists??? Just an excuse for fake ads.
Show a boob at least!!!!
GREAT
I think it's kind of hard to get.
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brandon
www.brandonknowlden.com
so it has nothing to do with the floor and actually someone with big bazoomas coming out of the train? one too many hoops to jump through
... its already been done...
i hope you're joking.
| think small |
wow singaporeans love their boobies!
made me laugh out loud. Lovely.
This is one of those W/B ads that I almost immediately got without using any part of my tiny brain! But that's probably I (we) have been exposed to SO MANY of these ads on this web site and probably I use the subway practically every day.
I just hope the humor is clear to the general public.
I love it, it was instant comic impact. Fantastic. My favourite wonder-bra ad is the rip off one of the classic Economist one. It says 'I never read the Economist' and instead of 'Bob Jones, Management trainee, age 42' it says 'Lucy Thompson, CEO aged 26' ACE with a wee Wonder-bra logo in the bottom right.
We're going to need more lube.
with the exception of a few, the public isn't going to understand. or care.
| think small |
i'm with you on this one. i've lived in ang mo kio and took the mrt daily, most people wouldn't notice or care about the extra line except maybe students sitting on the benches playing their psp's and nintendo ds's...which isn't who they want to be talking to anyways. it's a great ad...for creatives.
lol...
SORRY, IT WAS DONE FOR WONDERBRA YEARS AGO.
Ahahaha
Love it.
Done for Wonderbra.
Yes, this was done by DDB Sydney in 1999. I was working there at the time.
http://www.joelapompe.net/2008/04/04/double-line-sur-la-meme-ligne/
Been done for Wonderbra already.
liked it better than mine ad:(
http://adsoftheworld.com/media/print/wonderbra_long_distance_relationship
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
haha
Good one!!
Can I make a general comment to the worldwide ad community - NO MORE WONDERBRA. WonderBra is Tee-Ball. Wonderbra is bowling with the bumpers in the gutters. This is not original or creative. This shows you're lazy.
• http://mikelightman.com/blog •
• http://mikelightman.com/blog •
[quote=mikelite] Wonderbra is bowling with the bumpers in the gutters.[/quote]
STRIKE!
Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)
I've found the original one!
It was made in 1998 by DDB Sydney :
http://www.joelapompe.net/2008/04/04/double-line-sur-la-meme-ligne/
http://www.joelapompe.net / Facebook : Joelapompe
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As I said, it was done!
I'm Singaporean, and I'm fairly sure I would not have understood it. No one's going to see it during the rush hour anyway!
Brilliant student work
Overdone bad work
Can you guys park this old idea a bit?
nice one
lame idea.
good stuff, but a majority of Singaporeans on MRT wont get it. nonetheless its a valid idea haha
i agree