Wonderbra: Safety line

Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Released: December 2007

Related videos by Shutterstock

45 comments

laksh08's picture
laksh08
111 pencils

ok

laurasordi's picture
laurasordi
10 pencils

clap clap! :-))

Wordnerd's picture
Wordnerd
6662 pencils

good one!

everartz's picture
everartz
7611 pencils

fucking good... this made me laugh!
--
Everartz

| Everartz |

Vicomte's picture
Vicomte
287 pencils

nice

skaroline's picture
skaroline
52 pencils

I don't think I would get it without the explanation. At first, I thought it had something to do with the dots.

teenquey's picture
teenquey
290 pencils

If you're living in Singapore you would know that it has got nothing to do with the dots because the dots were a part of the train station. It is meant for the disabled people.

JAGGY's picture
JAGGY
1382 pencils

Fucking funny! But one thing, I think she is the one who came up with the idea. They could have used a model. No? Ok....

Jaggy, MICA Ahmedabad

joyanez's picture
joyanez
2 pencils

Simple y sencillo.

delithekid's picture
delithekid
54 pencils

good idea for wonderbra.

*

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

This one was already done several years ago for Wonderbra. 100%. sure about that.

JFDreamer's picture
JFDreamer
176 pencils

Does Wonderbra really exists??? Just an excuse for fake ads.

Show a boob at least!!!!

Zeus's picture
Zeus
912 pencils

GREAT

bknowlden's picture
bknowlden
3647 pencils

I think it's kind of hard to get.

klaussnow's picture
klaussnow
1677 pencils

so it has nothing to do with the floor and actually someone with big bazoomas coming out of the train? one too many hoops to jump through

... its already been done...

jsptrck404's picture
jsptrck404
437 pencils

i hope you're joking.

| think small |

Pogi5's picture
Pogi5
253 pencils

wow singaporeans love their boobies!

pretty good's picture
pretty good
364 pencils

made me laugh out loud. Lovely.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

This is one of those W/B ads that I almost immediately got without using any part of my tiny brain! But that's probably I (we) have been exposed to SO MANY of these ads on this web site and probably I use the subway practically every day.
I just hope the humor is clear to the general public.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I love it, it was instant comic impact. Fantastic. My favourite wonder-bra ad is the rip off one of the classic Economist one. It says 'I never read the Economist' and instead of 'Bob Jones, Management trainee, age 42' it says 'Lucy Thompson, CEO aged 26' ACE with a wee Wonder-bra logo in the bottom right.

We're going to need more lube.

jsptrck404's picture
jsptrck404
437 pencils

with the exception of a few, the public isn't going to understand. or care.

| think small |

Pogi5's picture
Pogi5
253 pencils

i'm with you on this one. i've lived in ang mo kio and took the mrt daily, most people wouldn't notice or care about the extra line except maybe students sitting on the benches playing their psp's and nintendo ds's...which isn't who they want to be talking to anyways. it's a great ad...for creatives.

Dick Huges's picture
Dick Huges
939 pencils

lol...

Saltsea's picture
Saltsea
321 pencils

SORRY, IT WAS DONE FOR WONDERBRA YEARS AGO.

Mtl Dave's picture
Mtl Dave
274 pencils

Ahahaha

vinaks's picture
vinaks
30 pencils

Love it.

Stewart's picture
Stewart
67 pencils

Done for Wonderbra.

hoperator's picture
hoperator
80 pencils

Yes, this was done by DDB Sydney in 1999. I was working there at the time.

Tony Montana's picture
Tony Montana
10 pencils

Been done for Wonderbra already.

second_creator's picture
second_creator
754 pencils

copywriter

adtonny's picture
adtonny
46 pencils

haha

RITALIN's picture
RITALIN
91 pencils

Good one!!

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

mikelite's picture
mikelite
1031 pencils

Can I make a general comment to the worldwide ad community - NO MORE WONDERBRA. WonderBra is Tee-Ball. Wonderbra is bowling with the bumpers in the gutters. This is not original or creative. This shows you're lazy.

http://mikelightman.com/blog

de_martin's picture
de_martin
71 pencils

[quote=mikelite] Wonderbra is bowling with the bumpers in the gutters.[/quote]
STRIKE!

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

As I said, it was done!

elsija's picture
elsija
10 pencils

I'm Singaporean, and I'm fairly sure I would not have understood it. No one's going to see it during the rush hour anyway!

R. Rinaldi's picture
R. Rinaldi
686 pencils

Brilliant student work

yun siang orangutan's picture
yun siang orangutan
298 pencils

Overdone bad work

Calibarak's picture
Calibarak
302 pencils

Can you guys park this old idea a bit?

Guest's picture
Guest

nice one

Guest's picture
Guest

lame idea.

cp's picture
cp
354 pencils

good stuff, but a majority of Singaporeans on MRT wont get it. nonetheless its a valid idea haha

LeroyChristian's picture
LeroyChristian
392 pencils

i agree

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments