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Wonderbra: Safety line

Wonderbra: Safety line
Your rating: None Average: 7.2 (42 votes)

Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Released: December 2007

45 Comments

laksh08's picture 111 pencils
laksh08 | Thu, 2008-04-03 06:55

ok

laurasordi's picture 10 pencils
laurasordi | Thu, 2008-04-03 07:23

clap clap! :-))

Wordnerd's picture 6617 pencils
Wordnerd | Thu, 2008-04-03 07:29

good one!

everartz's picture 7590 pencils
everartz | Thu, 2008-04-03 07:40

fucking good... this made me laugh!
--
Everartz

| Everartz |

Vicomte's picture 287 pencils
Vicomte | Thu, 2008-04-03 07:43

nice

skaroline's picture 52 pencils
skaroline | Thu, 2008-04-03 08:11

I don't think I would get it without the explanation. At first, I thought it had something to do with the dots.

teenquey's picture 296 pencils
teenquey | Mon, 2008-06-02 05:22

If you're living in Singapore you would know that it has got nothing to do with the dots because the dots were a part of the train station. It is meant for the disabled people.

JAGGY's picture 1388 pencils
JAGGY | Thu, 2008-04-03 08:24

Fucking funny! But one thing, I think she is the one who came up with the idea. They could have used a model. No? Ok....

Jaggy, MICA Ahmedabad

joyanez's picture 2 pencils
joyanez | Thu, 2008-04-03 08:25

Simple y sencillo.

Jorge Yañez G.
Graphic Designer
Santiago, Chile.

delithekid's picture 54 pencils
delithekid | Thu, 2008-04-03 08:38

good idea for wonderbra.

*

simple is the best.

ZaboZaboZabo's picture 584 pencils
ZaboZaboZabo | Thu, 2008-04-03 09:33

This one was already done several years ago for Wonderbra. 100%. sure about that.

JFDreamer's picture 174 pencils
JFDreamer | Thu, 2008-04-03 09:53

Does Wonderbra really exists??? Just an excuse for fake ads.

Show a boob at least!!!!

keep smilling

Zeus's picture 916 pencils
Zeus | Thu, 2008-04-03 09:56

GREAT

bknowlden's picture 3676 pencils
bknowlden | Thu, 2008-04-03 10:08

I think it's kind of hard to get.

--
brandon

www.brandonknowlden.com

klaussnow's picture 1689 pencils
klaussnow | Thu, 2008-04-03 10:31

so it has nothing to do with the floor and actually someone with big bazoomas coming out of the train? one too many hoops to jump through

... its already been done...

jsptrck404's picture 430 pencils
jsptrck404 | Sun, 2009-06-28 15:34

i hope you're joking.

| think small |

Pogi5's picture 253 pencils
Pogi5 | Thu, 2008-04-03 10:32

wow singaporeans love their boobies!

pretty good's picture 364 pencils
pretty good | Thu, 2008-04-03 10:51

made me laugh out loud. Lovely.

Jet Propulsion Lab's picture 10715 pencils
Jet Propulsion Lab | Thu, 2008-04-03 10:58

This is one of those W/B ads that I almost immediately got without using any part of my tiny brain! But that's probably I (we) have been exposed to SO MANY of these ads on this web site and probably I use the subway practically every day.
I just hope the humor is clear to the general public.

BOOBJOB LOOBCANNON's picture 1866 pencils
BOOBJOB LOOBCANNON | Thu, 2008-04-03 11:07

I love it, it was instant comic impact. Fantastic. My favourite wonder-bra ad is the rip off one of the classic Economist one. It says 'I never read the Economist' and instead of 'Bob Jones, Management trainee, age 42' it says 'Lucy Thompson, CEO aged 26' ACE with a wee Wonder-bra logo in the bottom right.

We're going to need more lube.

jsptrck404's picture 430 pencils
jsptrck404 | Thu, 2008-04-03 11:28

with the exception of a few, the public isn't going to understand. or care.

| think small |

Pogi5's picture 253 pencils
Pogi5 | Thu, 2008-04-03 16:05

i'm with you on this one. i've lived in ang mo kio and took the mrt daily, most people wouldn't notice or care about the extra line except maybe students sitting on the benches playing their psp's and nintendo ds's...which isn't who they want to be talking to anyways. it's a great ad...for creatives.

Dick Huges's picture 939 pencils
Dick Huges | Thu, 2008-04-03 11:36

lol...

Saltsea's picture 321 pencils
Saltsea | Thu, 2008-04-03 12:07

SORRY, IT WAS DONE FOR WONDERBRA YEARS AGO.

Mtl Dave's picture 274 pencils
Mtl Dave | Thu, 2008-04-03 13:36

Ahahaha

vinaks's picture 30 pencils
vinaks | Thu, 2008-04-03 14:14

Love it.

Stewart's picture 67 pencils
Stewart | Thu, 2008-04-03 15:41

Done for Wonderbra.

hoperator's picture 80 pencils
hoperator | Thu, 2008-04-03 22:37

Yes, this was done by DDB Sydney in 1999. I was working there at the time.

ZaboZaboZabo's picture 584 pencils
ZaboZaboZabo | Fri, 2008-04-04 14:45

http://www.joelapompe.net/2008/04/04/double-line-sur-la-meme-ligne/

Tony Montana's picture 10 pencils
Tony Montana | Fri, 2008-04-04 00:36

Been done for Wonderbra already.

second_creator's picture 668 pencils
second_creator | Fri, 2008-04-04 03:16

liked it better than mine ad:(

http://adsoftheworld.com/media/print/wonderbra_long_distance_relationship

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

adtonny's picture 46 pencils
adtonny | Fri, 2008-04-04 10:25

haha

ritalin's picture 88 pencils
ritalin | Fri, 2008-04-04 13:26

Good one!!

mikelite's picture 1035 pencils
mikelite | Fri, 2008-04-04 13:46

Can I make a general comment to the worldwide ad community - NO MORE WONDERBRA. WonderBra is Tee-Ball. Wonderbra is bowling with the bumpers in the gutters. This is not original or creative. This shows you're lazy.

• http://mikelightman.com/blog •

• http://mikelightman.com/blog •

de_martin's picture 71 pencils
de_martin | Thu, 2008-06-26 02:22

[quote=mikelite] Wonderbra is bowling with the bumpers in the gutters.[/quote]
STRIKE!

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

joelapompe's picture 2480 pencils
joelapompe | Fri, 2008-04-04 14:33

I've found the original one!
It was made in 1998 by DDB Sydney :
http://www.joelapompe.net/2008/04/04/double-line-sur-la-meme-ligne/

http://www.joelapompe.net / Facebook : Joelapompe

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

ZaboZaboZabo's picture 584 pencils
ZaboZaboZabo | Fri, 2008-04-04 14:44

As I said, it was done!

elsija's picture 10 pencils
elsija | Thu, 2008-04-17 04:18

I'm Singaporean, and I'm fairly sure I would not have understood it. No one's going to see it during the rush hour anyway!

www.majorityworld.com

R. Rinaldi's picture 686 pencils
R. Rinaldi | Fri, 2008-05-09 20:40

Brilliant student work

yun siang orangutan's picture 298 pencils
yun siang orangutan | Fri, 2008-05-09 22:55

Overdone bad work

Calibarak's picture 302 pencils
Calibarak | Sun, 2008-05-11 02:59

Can you guys park this old idea a bit?

Guest's picture
Guest | Fri, 2009-03-13 02:57
10

nice one

Guest's picture
Guest | Sun, 2009-05-03 00:30

lame idea.

cp's picture 354 pencils
cp | Tue, 2009-10-20 11:20

good stuff, but a majority of Singaporeans on MRT wont get it. nonetheless its a valid idea haha

LeroyChristian's picture 406 pencils
LeroyChristian | Wed, 2010-03-10 10:45

i agree

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