Ads of the World A Graphics.com site

Wonderbra: Hills

Wonderbra: Hills
Your rating: None Average: 9.1 (115 votes)

Advertising Agency: Saatchi & Saatchi Frankfurt, Germany
Creative Director: Eberhard Kirchhoff
Art Director: Patrick Ackmann
Copywriter: William John

Comments

Guest rock's picture

ah
nice idea
comes from some1 who notices a lot of stuff for a Bra....

flo's picture 213 pencils

Nice. love it!

________________________________________

MADVERTISING - tales from a very strange industry

hirataro's picture

Hello.I'm working in an ad-agency in Japan.
Mmm...this is a great idea! I love it!
I want to know whether the mountain and the "nipple
" existed since before.

addyong's picture 155 pencils

Lucky to find a place & lucky to have that specific client = Superb combination

Luck is always part of a success advertisement.

Give Me a Hell Yeah!!!

mickey mouse's picture

blah blah blah....

veli's picture 228 pencils

the hill-boobs dont look big enough.

David Francis's picture 2 pencils

The idea comes from the Naked Gun movie. Direct rip off but still good.

Chico Ribeiro's picture 162 pencils

Looks fake for me.

thisoe's picture

LOVE IT. So will every driver when he pass...

JackFlash's picture

Just found the original landscape on google map:
http://maps.google.com/maps?ie=UTF8&ll=50.944213,11.301359&spn=0.00468...

Hilarious piece of ambient!

ivan's picture

Well done! How did you go about it??

JackFlash's picture

It says "Weimar" on the sign next to the motorway and even in the text. A little klick on Germany, Weimar, and there you go..
I just wanted to know how they look from above and if they really exist.

I things it's a great use of media. Male drivers would def. think about the next xmas gift for their ladies after that sight!

hollywood's picture 101 pencils

Has everyone lost their minds?! This is lame at best. It's an obvious thought with an execution that only works for the split second that you drive in line with the billboard. Plus it's for Wonderbra, which should have been long retired (along with Tabasco) in the Scam Hall of Shame. Sorry, it may get a laugh or two but I doubt it will sell any bras, nor worry any award juries, which (and let's be honest) is the only reason it was done.

ess's picture

just because some people's opinions differ from yours doesn't mean everyone's lost their minds.

rekker's picture

size A

no-wonder-bra

Guest666's picture

the voting was probably manipulated.. haha - nice try. look at recent famous ads and compare the number of votes.

amit parekh's picture 283 pencils

nice

Guest's picture

this is a fake. only guerilla marketing made by some students of the design school in weimar.

if you look at the closeup you can see the front of a motorway sign. if you compare the angle of view with google maps you can't find such a motorway sign (blue).

second reason: in the closeup you can see unplanted ground. in the total view ther is mature weed. in germany it's forbidden by law to place ads near motorways. only a few days a sign could resist if it's removed by the local authorities.

third reason: how is this sign grounded? a baseplate of concrete on a agricultural field is strictly forbidden, too. no farmer would allow this here.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!