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Wonderbra: Boobs! I broke the glass

Wonderbra: Boobs! I broke the glass
Your rating: None Average: 8 (60 votes)

Advertising Agency: Publicis Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Nico Jünger, Stefan Leick
Art Director: Hendrik Frey
Photographers: Johannes Krzeslack, Marischa Altenheim
Account Supervisor: Christina Freitag

Comments

aadi's picture 230 pencils

hahahaha..
but isn't wonderbra suppossed to hold these things from breaking glasses and stuff??

Dzsoi's picture 4558 pencils

If you push them up, breasts have to expand horizontally.

vvhisky's picture 118 pencils

agree, boobs should xpand horizontally.

for a "no copy/paste" world day.

art sims's picture

Great outdoor campaign

saji johnny kundukulam's picture 51 pencils

oh its THUNDERBRA!!!!!!!!!!!!!!!!!

JacelynAngel's picture 47 pencils

LOL

Adaddicted's picture 763 pencils

LOL-er

withalltherespects

STRTLRS's picture 1537 pencils

BRAZILLA

www.storytellerscreative.com

..............................................
www.storytellerscreative.com

Guest commenter's picture

now thats atually funny. they should really think of another name , like this

Quietglover's picture 50 pencils

good idea. Year of publication?

Disco Munky's picture 3839 pencils

Nice, but I'd have liked this to have been an installation, with the boobs pushing against my face.

Hola if ya hear me!

"stay low, move fast"

Doin' it for the points

jazarah's picture 1272 pencils

hahaha naughty :)

the Pun-isher's picture 214 pencils

Lies!!All lies I tell you.
The model doesn't even look like she needs a this bra.
(Rabid laughs)ha ha ahaaaa

Two hundred year from now, people will look at our work and call us quacks and charlatans selling "cure-all" tonics to the masses.

(Rabid laughs)ha ha ahaaaa

JGCreative's picture 58 pencils

Sher Shone.

Neil Levy's picture 316 pencils

it was me who broke the glass. originally, it was just a picture, but it looked so real, i had to know the truth and i was pushing my face up against it when it broke. again, i'm sorry. if you send me a bill, i'll be happy to pick up the costs for fixing the installation.

no seriously, cool idea. i like it. it's smart.

neil levy

maybegood's picture 5 pencils

Is this really that good?? All of Wonderbra's ads are simply ok. You give this to a student class and they would come up with best ads they've ever put out in about 2 hours. It's big boob jokes. Nothing more. Strategy??? Ummm..big boobs.

Dzsoi's picture 4558 pencils

Man, you're just topping this product, you're just too good for this cr*p.

STRTLRS's picture 1537 pencils

Boobs are of extreme importance to the target (and us men). This speaks volumes to women.

www.storytellerscreative.com

..............................................
www.storytellerscreative.com

Neil Levy's picture 316 pencils

i think that's a fair point maybegood (although some of the ads they've done over the years were very, very well executed) i personally thought the broken glass thing added something but maybe you're right. let's see what other people say.

neil levy

Johnny Boy's picture 14 pencils

Speaking from retail experience, bras are a product category where women will spend muchos time TRYING them on to find one they like. Brand at that point doesnt make a difference as much as style, shape, colour, and the selection of the store/boutique. The message here is just a reminder, that Wonderbra makes your boobs look bigger. Yawn, so do alot of other bras. It definitely gets attention and is funny, but will it generate more sales? My educated guess is no.
On the flipside, wed all be laughing hysterically at this IDEA if the sex was reversed and it were for say, a whey protein shake that 'Makes your ARMS HUGE' with stallone type guy breaking the glass with his biceps

sneakyhands's picture 1843 pencils

i though she said she could CUT glass with those things.

everartz's picture 5344 pencils

lovely!
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

StormriderVI's picture 2 pencils

Well, I am going to beg the inevitable . . . have we all forgotten about Vi@gr@? Imagine the possibilities!

Rami Qaddoumi's picture 210 pencils

lovely

danyels0n's picture 206 pencils

I don't see what's so great about it.

Gray67's picture 10 pencils

Yeah I dunno. I think I'd like the product better if it kept the boobs looking that way even after it came off.
The wonderbra has single handedly been the result of many major disappointments in my life when getting to third base.

Art Direction + Illustration + Design
www.gjack.ca

manal's picture 16 pencils

CREATIVE !

angle45media's picture 36 pencils

that is so sick...makes me just want to reach out and...touch the glass!

seo san diego ca

warhammer's picture

if bras can do that I be a little scared.

freefor15's picture

Keep those knockers from breaking anything else keep that bra away from my computer.LOL

http://www.freefor15.com

Creative Nair's picture 143 pencils

ha.....ha.......sexy work!

suckyoudig's picture 18 pencils

TO ME execution is not good: wonderbra don't make your nipple hard!

Blair Semenoff's picture 661 pencils

Nobody would complain looking at that while waiting for a bus on these cold winter days.

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