Wonderbra: 3D
Advertising Agency: Saatchi & Saatchi Frankfurt, Germany
Creative Director: Florian Pagel
Copywriter: Manuel Rentz
Art Director: Philipp Böttcher
Special Build: Thomas Breen
Agency Producer: Erwin Endlich-Frey
CCO: Burkhart von Scheven
25 Comments
nice
nice？
yes i think according to the Wonderbra image and stile.. i think it's nice and works but the objective of wonderbra is becoming sexist now
These Wonderbra ads are becoming boring and sexist. They're selling features, not benefits.
It's called brand awareness.
or bra awareness :)
that's the point. i agree. although with this product the feature is the benefit somehow:)
You can be minimize the execution, but you can't minimize the message that much.
-Tung
--good idea is enemy of great idea
Truth, i think is the same wonderbra big boobs ad, executed in a different way, but... what´s next..??
www.danielglezmilan.blogspot.com
not fun...
So Basic, So Done, So Pathetic.
i agree.. so done.
yawn
ideas....30 minutes nahi toh free.
back to the brand first thinking...
This is great adv!
No. It's not great. This trick have been used many times before (for gyms, diet products and so on) + this billboard says nothing about being attractive. It's much more about every kind of bra. Wonderbra is getting overused by the agencies around the world. Pity.
yezzzzzzzz i think the brand does need a new strat, they cannt do this for ever
i dont agree. the problem is that they are not respecting their strategie.
wonderbra had a subtle benefit (being this the consecuence of you pushup bra) related voice, and didnt even needed to show something exuberant. they are changing a refinded and clever voice for a tacky and vanalized one.
its chivas and the economist all over again.
done many times.....
your work is your identity.
http://harshikcreations.blogspot.com/
Agree, done, done and done
Dirrty Frank
http://www.youtube.com/profile?user=DirrtyFrank
I´m bored of Wonderbra ads...
na
always the same and again and again zzzzz
I think it would be cool to find other uses for a wonderbra (that actually have nothing to do with lovely jubblies) instead of this repetitive stuff, we've all seen it before, yes it's nice but lets reinvent not repeat.
The brand name alone allows us to do some great comical things with a bra that leave people in awe, thoughts???
Phwoar!
>>>> That's not an ad. THIS is an ad.
done, done, done, two steps back
You expect me to get a hard on with that?