Women’s room: Bring the problem to the light of day

Stating the truth is often the first step in solving the problem of sexual harassment…
PROBLEM: Most people do not realize that non-physical violence is also a form of abuse. Even if the recognize it, they do nothing about it. Unwanted verbal or physical behavior of sexual nature often leaves invisible consequences.

SOLUTION: To prevent the violence and alarm the audience people need to speak about the problem – BRING IT TO THE LIGHT OF DAY.

Advertising Agency: Imago reklamna agencija, Zagreb, Croatia
Creative Director: Vanja Blumenšajn
Art Director: Saša Perić
Copywriter: Vanja Blumenšajn
Other additional credits: Iva Kaligarić, Marina Jelić, Darko Bosnar
Published/Released/Aired (Month, Year): July, 2009

20 comments

tirthomitro's picture
tirthomitro
2758 pencils

fabulous!!!!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Nice - Great use of media - Love the interactiveness of it.

Guest's picture
Guest

juste perfect

Wordnerd's picture
Wordnerd
6662 pencils

cool. the ad telling you what to do could be a little more interesting, though. if you don't read the first part, you won't get the whole thing

Guest's picture
Guest

You mean the part right on the ad that says "Lift the ad towards the light"? That's just about the only thing on the front, so I wouldn't think it too easy to miss.

Wordnerd's picture
Wordnerd
6662 pencils

in a wonderful world where people read every ad they come across, maybe.

Guest's picture
Guest

Fantastic idea! Very well done.

pindaro's picture
pindaro
526 pencils

niiiice

Guest's picture
Guest

its ok. a little gimmicky

Arkadiusz's picture
Arkadiusz
509 pencils

splendid work

silvi's picture
silvi
4172 pencils

Muy buen uso del soporte.

Guest's picture
Guest

Better "BRING IT TO THE CANNES"!

:-Djindja

warreno's picture
warreno
222 pencils

Bloody clever and an important message, too.

Guest's picture
Guest

Nadie lee el periódico a "contraluz", buen aprouch.

Guest's picture
Guest

I do agree that it is a little gimmicky, but in the best sense. It takes advantage of a feature of the materials used for advertising, and it almost surprises the reader once they see the image, hopefully cultivating curiosity.

Grace Bastien's picture
Grace Bastien

Cute. Very very cute.

Guest's picture
Guest

Works for me.

opposite of u's picture
opposite of u
301 pencils

too complicated in the rush world we live..who would spare enough time to pay attention on both sides of paper, direct it to the light, reverse it, read again....not sure about that...at least it's somehow original...but not sure about votes..too much guest votes...happens all the time with this agency, don't u think....?

Guest's picture
Guest

it doesn't take much to get it: all you need is to see the ad in the newspaper, try to turn the page and then see the front and the back combined providing the whole message. but why are we speaking in english, you sad sad person?

Guest's picture
Guest

Haha, 52 glasa. Imago je najpopularnija agencija na ovom site-u. Cijela agencija glasala.

...jadno.

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