Women’s room: Bring the problem to the light of day
Stating the truth is often the first step in solving the problem of sexual harassment…
PROBLEM: Most people do not realize that non-physical violence is also a form of abuse. Even if the recognize it, they do nothing about it. Unwanted verbal or physical behavior of sexual nature often leaves invisible consequences.SOLUTION: To prevent the violence and alarm the audience people need to speak about the problem – BRING IT TO THE LIGHT OF DAY.
Advertising Agency: Imago reklamna agencija, Zagreb, Croatia
Creative Director: Vanja Blumenšajn
Art Director: Saša Perić
Copywriter: Vanja Blumenšajn
Other additional credits: Iva Kaligarić, Marina Jelić, Darko Bosnar
Published/Released/Aired (Month, Year): July, 2009
20 Comments
fabulous!!!!!!
they showed me a picture & i laughed
dignity has never been photographed
Nice - Great use of media - Love the interactiveness of it.
juste perfect
cool. the ad telling you what to do could be a little more interesting, though. if you don't read the first part, you won't get the whole thing
You mean the part right on the ad that says "Lift the ad towards the light"? That's just about the only thing on the front, so I wouldn't think it too easy to miss.
in a wonderful world where people read every ad they come across, maybe.
Fantastic idea! Very well done.
niiiice
www.pindaro.info
its ok. a little gimmicky
splendid work
Muy buen uso del soporte.
Better "BRING IT TO THE CANNES"!
:-Djindja
Bloody clever and an important message, too.
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http://indigestible.nightwares.com/
Nadie lee el periódico a "contraluz", buen aprouch.
I do agree that it is a little gimmicky, but in the best sense. It takes advantage of a feature of the materials used for advertising, and it almost surprises the reader once they see the image, hopefully cultivating curiosity.
Cute. Very very cute.
Works for me.
too complicated in the rush world we live..who would spare enough time to pay attention on both sides of paper, direct it to the light, reverse it, read again....not sure about that...at least it's somehow original...but not sure about votes..too much guest votes...happens all the time with this agency, don't u think....?
it doesn't take much to get it: all you need is to see the ad in the newspaper, try to turn the page and then see the front and the back combined providing the whole message. but why are we speaking in english, you sad sad person?
Haha, 52 glasa. Imago je najpopularnija agencija na ovom site-u. Cijela agencija glasala.
...jadno.