Women Empowerment Program: Khede Kasra
Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Copywriters: Rana Najjar, Rana Khoury
Art Directors: Tania Saleh, Nayla Baaklini, Reem Kotob, Lea Salibi, Roula Asmar, Yasmina Baz
Other credits: Nada Abi Saleh, Dima Kfouri
4 Comments
Can anybody explain me what's the idea here???
What hath God wrought
I don't really get it.
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i'll explain.. in arabic there is a difference between masculine and feminine speech approach, the examples above were not identified as for males or females, so simply using the punctuation you can differentiate if your speech is directed to a male or a female, which helped in the exercise above to bias toward the woman's important role in the society developing process.
i think its a good approach and has its impact in the local society. good work.
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khedeh mal3a2a wou 7arrkeh el tabkha.
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