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Khede Kasra

Agency: 
Published/Aired: 
December 2009
Description: 
Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Copywriters: Rana Najjar, Rana Khoury
Art Directors: Tania Saleh, Nayla Baaklini, Reem Kotob, Lea Salibi, Roula Asmar, Yasmina Baz
Other credits: Nada Abi Saleh, Dima Kfouri

Comments (4)

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Highest Rated

jorj's picture
jorj
Activity Score 638

khedeh mal3a2a wou 7arrkeh el tabkha.

morse's picture
morse
Activity Score 17364

Can anybody explain me what's the idea here???

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't really get it.

everartz's picture
everartz
Activity Score 7609

i'll explain.. in arabic there is a difference between masculine and feminine speech approach, the examples above were not identified as for males or females, so simply using the punctuation you can differentiate if your speech is directed to a male or a female, which helped in the exercise above to bias toward the woman's important role in the society developing process.

i think its a good approach and has its impact in the local society. good work.

| Everartz |

jorj's picture
jorj
Activity Score 638

khedeh mal3a2a wou 7arrkeh el tabkha.

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