Witness Against Torture: Elevator

More than 90% of Guantanamo detainees are held without charge and in extreme isolation. Help stop the abuse.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Abraham Varughese
Copywriter: Abraham Varughese
Photographer: Kundan Raut
Illustrator: Nitin Madhulkar
Other additional credits: Jeremy Varon, Patricia Balan
Released: December 2007

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9 comments

ultraboon222's picture
ultraboon222
220 pencils

Very good use of a tired medium. It's hard to use something that's so cliche well.

Too many cooks in the kitchen....

Stigset's picture
Stigset
1456 pencils

Very impactfull.(but shouldn't his overall be orange, like the ones at Gitmo?)

Kateter's picture
Kateter
2020 pencils

powerful.

junaish's picture
junaish
11 pencils

very nice ad appealing congrats..........

thirty6chambers's picture
thirty6chambers
1464 pencils

gold's gym anyone?
http://adsoftheworld.com/media/ambient/golds_gym_elevator

i'm not thrilled about neither though...

Anne's picture
Anne
506 pencils

Simple, relevent, fresh. Makes sense to me.

SeanMartin's picture
SeanMartin

Okay, but larger question: were these "guerilla" applied? Or did they bother asking the landlord if they could use his elevators like this? I'm betting that, in NY anyway, if these appear, they'll be midnight strikes, the decal equivalent of graffiti, and they'll be taken down just as quickly.

Kateter's picture
Kateter
2020 pencils

this is probably agency's building.
they just need to ask themselves ;-)

MoveOn's picture
MoveOn
63 pencils

Solid idea, effectively communicated and really makes you think about the plight of the prisoners.

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