Witness Against Torture: Elevator

Witness Against Torture: Elevator

More than 90% of Guantanamo detainees are held without charge and in extreme isolation. Help stop the abuse.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Nandu Oturkar, Rabih Najjar, Abraham Varughese
Copywriter: Abraham Varughese
Photographer: Kundan Raut
Illustrator: Nitin Madhulkar
Other additional credits: Jeremy Varon, Patricia Balan
Released: December 2007

Your rating: None Average: 7.4 (40 votes)

Comments

Submitted by ultraboon222 on Wed, 2008-01-30 00:13.

Very good use of a tired medium. It's hard to use something that's so cliche well.

Too many cooks in the kitchen....

Submitted by Dzsoi on Wed, 2008-01-30 04:09.

Not that hard. Well, let's use elevator it always looks smart. Hmmm. Prisoner. Locked in. Try to get out. Maybe he tries to open the door?
That's it.
And if he does 'open' the door his body splits into 2. Happy end.

Submitted by kgeiger on Wed, 2008-01-30 04:46.

hehehe

Submitted by biabitch on Wed, 2008-01-30 22:20.

haha

Submitted by biabitch on Thu, 2008-01-31 00:19.

haha :D

Submitted by Stigset on Wed, 2008-01-30 04:10.

Very impactfull.(but shouldn't his overall be orange, like the ones at Gitmo?)

Submitted by Kateter on Wed, 2008-01-30 04:16.

powerful.

0nurb's picture
Submitted by 0nurb on Wed, 2008-01-30 07:52.

great.

Ad(dicted)

Submitted by junaish on Wed, 2008-01-30 09:03.

very nice ad appealing congrats..........

thirty6chambers's picture
Submitted by thirty6chambers on Wed, 2008-01-30 18:45.

gold's gym anyone?
http://adsoftheworld.com/media/ambient/golds_gym_elevator

i'm not thrilled about neither though...

Submitted by Anne on Wed, 2008-01-30 20:52.

Simple, relevent, fresh. Makes sense to me.

Submitted by SeanMartin on Thu, 2008-01-31 08:04.

Okay, but larger question: were these "guerilla" applied? Or did they bother asking the landlord if they could use his elevators like this? I'm betting that, in NY anyway, if these appear, they'll be midnight strikes, the decal equivalent of graffiti, and they'll be taken down just as quickly.

Submitted by Kateter on Thu, 2008-01-31 13:28.

this is probably agency's building.
they just need to ask themselves ;-)

MoveOn's picture
Submitted by MoveOn on Fri, 2008-02-29 17:18.

Solid idea, effectively communicated and really makes you think about the plight of the prisoners.