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Witness Against Torture: Elevator

Witness Against Torture: Elevator
Your rating: None Average: 7.5 (46 votes)

More than 90% of Guantanamo detainees are held without charge and in extreme isolation. Help stop the abuse.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Abraham Varughese
Copywriter: Abraham Varughese
Photographer: Kundan Raut
Illustrator: Nitin Madhulkar
Other additional credits: Jeremy Varon, Patricia Balan
Released: December 2007

9 Comments

ultraboon222's picture 220 pencils
ultraboon222 | Wed, 2008-01-30 00:13

Very good use of a tired medium. It's hard to use something that's so cliche well.

Too many cooks in the kitchen....

Stigset's picture 1461 pencils
Stigset | Wed, 2008-01-30 04:10

Very impactfull.(but shouldn't his overall be orange, like the ones at Gitmo?)

Kateter's picture 2040 pencils
Kateter | Wed, 2008-01-30 04:16

powerful.

junaish's picture 11 pencils
junaish | Wed, 2008-01-30 09:03

very nice ad appealing congrats..........

thirty6chambers's picture 1472 pencils
thirty6chambers | Wed, 2008-01-30 18:45

gold's gym anyone?
http://adsoftheworld.com/media/ambient/golds_gym_elevator

i'm not thrilled about neither though...

Anne's picture 385 pencils
Anne | Wed, 2008-01-30 20:52

Simple, relevent, fresh. Makes sense to me.

SeanMartin's picture
Guest | Thu, 2008-01-31 08:04

Okay, but larger question: were these "guerilla" applied? Or did they bother asking the landlord if they could use his elevators like this? I'm betting that, in NY anyway, if these appear, they'll be midnight strikes, the decal equivalent of graffiti, and they'll be taken down just as quickly.

Kateter's picture 2040 pencils
Kateter | Thu, 2008-01-31 13:28

this is probably agency's building.
they just need to ask themselves ;-)

MoveOn's picture 63 pencils
MoveOn | Fri, 2008-02-29 17:18

Solid idea, effectively communicated and really makes you think about the plight of the prisoners.

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