Witness Against Torture: Elevator
More than 90% of Guantanamo detainees are held without charge and in extreme isolation. Help stop the abuse.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Abraham Varughese
Copywriter: Abraham Varughese
Photographer: Kundan Raut
Illustrator: Nitin Madhulkar
Other additional credits: Jeremy Varon, Patricia Balan
Released: December 2007
9 comments
Very good use of a tired medium. It's hard to use something that's so cliche well.
Too many cooks in the kitchen....
Very impactfull.(but shouldn't his overall be orange, like the ones at Gitmo?)
powerful.
very nice ad appealing congrats..........
gold's gym anyone?
http://adsoftheworld.com/media/ambient/golds_gym_elevator
i'm not thrilled about neither though...
Simple, relevent, fresh. Makes sense to me.
Okay, but larger question: were these "guerilla" applied? Or did they bother asking the landlord if they could use his elevators like this? I'm betting that, in NY anyway, if these appear, they'll be midnight strikes, the decal equivalent of graffiti, and they'll be taken down just as quickly.
this is probably agency's building.
they just need to ask themselves ;-)
Solid idea, effectively communicated and really makes you think about the plight of the prisoners.