Wirtschaft Woche: The world's first executive Chair Rodeo

Stay on top.

Advertising Agency: Jung von Matt Spree, Berlin, Germany
Creative Directors: Michael Haeussler, Florian Kitzing
Designers: Matthias Preuss, Chantal Ehrensperger
Copywriter: Katerina Kapagiannidou
Other additional credits: Agency Producer: Sandra Heldner, Production Company: Viv Deutschland GmbH
Released: April 2009

WirtschaftsWoche is Germany's leading business magazine for top decision makers. To meet this target group eye to eye, the magazine regularly runs promotions at business fairs and airports. Our goal was to develop a promotion to raise traffic levels at the stand by distributing free copies to as many people as possible, letting them see the core benefits of WirtschaftsWoche for themselves.

Under the slogan 'Stay on top', we created the world's first executive chair rodeo. Instead of a bucking bronco, we mounted an executive chair on a bull riding machine a humorous way of demonstrating how difficult it is to stay at the top. The promotion is still on tour as a roadshow, calling at key business events across Germany.

To stay at the top, you need top information. The promotion proved that WirtschaftsWoche understands perfectly the turbulence top decision makers face in the current economic climate, and how rickety things can be in the hot seat.

Thousands of people had fun trying out the executive chair rodeo. And many more had fun watching. The ride made the WirtschaftsWoche stand a key highlight at every fair, and the number of subscriptions was several times higher than average. More importantly for WirtschaftsWoche, however: its attractiveness ratings were higher too. Because the promotion not only captured the zeitgeist, but also appealed to the target group's humour.

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18 comments

morse's picture
morse
15439 pencils

It's good, but didn't Ecomomist do something similar?

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funky_frogii's picture
funky_frogii
2538 pencils

very well done.........

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

dsklan's picture
dsklan
1927 pencils

like it more than the economist bull;)

Olafski001's picture
Olafski001
1194 pencils

a LOT better then the economist bull
damn JVM does it again

Guest's picture
Guest

hrhr matti ;-)

i think it´s better than the economist bull but it´s still too similar ;-(
weimar rocks!

sirvan's picture
sirvan
29870 pencils

Agreed. WAY better than the Economist "Bull". Much more appropriate.

+++

"I love some things, and don't love some other things."

.-_'s picture
.-_
95 pencils

i would try that for sure!

gon_enelcamino's picture
gon_enelcamino
838 pencils

I like the idea of the chair instead of the economist's bull...

but the economist did it first...

Guest's picture
Guest

They didn´t do it first, they put it first on adsoftheworld.

Guest's picture
Guest

I think the idea is much stronger then the economist thing.

Guest's picture
Guest

WOW!!! way better than the economist's bull!!! love it!!!

Guest's picture
Guest

GEIEL!!!!!!

Guest's picture
Guest

Check the film link to this idea. Very nice:

wiwo.de/chefsessel-rodeo

Guest's picture
Guest

It´s not the question who did it first. It´s about who did it best. And that was definately JvM. Respect.

Guest's picture
Guest

yep that's way better!

Guest's picture
Guest

Indeed it beats the economist by far! Job well done!!! Tribute to K!!!!!

bad copy's picture
bad copy
808 pencils

jvm playing copycat???
it's the beginning of the end.

So you put moustache on Monna Lisa and you are better than Leonardo?

the insight is good, but who though it first, JvM Berlin or BBDO New york?
Ivan, can you check it?

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