15 comments

Guest's picture
Guest

it's definitely unexpected for winzip, plus it's a decent concept. however, the main marketing problem for winzip is that its users are fine with the free version, crack it, or use a competitors free version. awareness isn't really near the top of the list for me, but i've used this and similar programs (winrar) for years.

krautland's picture
krautland
3218 pencils

nice find, guest commenter.

but we all knew this was fake. the grabarz kids had an idea and went out to find a client. that kind of nasty behavior is running rampant in the german market, which is why nobody takes them seriously. and let's talk about the idea: first-term ad school shit. two people are going to see this, three max.

alnore's picture
alnore
212 pencils
Blessed Besse's picture
Blessed Besse
104 pencils

fresh. delightful. powerful.

thefakehuman's picture
thefakehuman
410 pencils

advertising is about balls...and yea nice ad!

- Life Feeds on Life -

Guest's picture
Guest

Great!

Eightball's picture
Eightball
200 pencils

A few days ago some kind of "jesus fitness club" and now "winzip"! The Grabarz' new business department seems to be on a roll! However the creative department seems not!

gbl's picture
gbl
451 pencils

Like the idea, but agree with krautland: nobody sees that.

dshott's picture
dshott
475 pencils

I like... yes!

at_petri's picture
at_petri
61 pencils

To forced... but there is a good insight there.

Guest's picture
Guest

hmm at least "Halis Imbiss" gets some attention, so far best "döner" in town ;)

Guest's picture
Guest

fake! fake! fake!

Young Creatives are starving all over the world and there are still fake fakers faking things and no one is doing nothing to stop them.

Nicolas
Argentina

Guest's picture
Guest

VERY FRESH AMBIENT!

Guest's picture
Guest

very good

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