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WINZIP: Compressed

WINZIP: Compressed
Your rating: None Average: 5.9 (39 votes)

We compress everything.

Advertising Agency: Grabarz und Partner, Germany
Creative Directors: Djik Ouchiian, Martin Graß
Art Director: Thorsten Sievering
Copywriter: Max Benrath
Released: May 2008

15 Comments

Guest's picture
Guest | Mon, 2009-02-16 18:42

it's definitely unexpected for winzip, plus it's a decent concept. however, the main marketing problem for winzip is that its users are fine with the free version, crack it, or use a competitors free version. awareness isn't really near the top of the list for me, but i've used this and similar programs (winrar) for years.

Guest's picture
Guest | Mon, 2009-02-16 18:51

http://jetztimg.sueddeutsche.de/upl/images/user/ch/christina-waechter/...

krautland's picture 3204 pencils
krautland | Mon, 2009-02-16 19:16

nice find, guest commenter.

but we all knew this was fake. the grabarz kids had an idea and went out to find a client. that kind of nasty behavior is running rampant in the german market, which is why nobody takes them seriously. and let's talk about the idea: first-term ad school shit. two people are going to see this, three max.

alnore's picture 212 pencils
alnore | Mon, 2009-02-16 22:02
1

all balls, no brains

Blessed Besse's picture 104 pencils
Blessed Besse | Mon, 2009-02-16 22:18

fresh. delightful. powerful.

LOVE,

BLESSED BESSE

thefakehuman's picture 410 pencils
thefakehuman | Tue, 2009-02-17 01:56

advertising is about balls...and yea nice ad!

- Life Feeds on Life -

Guest's picture
Guest | Tue, 2009-02-17 02:18

Great!

Eightball's picture 200 pencils
Eightball | Tue, 2009-02-17 03:21

A few days ago some kind of "jesus fitness club" and now "winzip"! The Grabarz' new business department seems to be on a roll! However the creative department seems not!

gbl's picture 431 pencils
gbl | Tue, 2009-02-17 03:23

Like the idea, but agree with krautland: nobody sees that.

dshott's picture 477 pencils
dshott | Tue, 2009-02-17 03:50
7

I like... yes!

Duncan
http://www.dshott.co.uk

at_petri's picture 61 pencils
at_petri | Tue, 2009-02-17 04:42
3

To forced... but there is a good insight there.

Guest's picture
Guest | Tue, 2009-02-17 06:11

hmm at least "Halis Imbiss" gets some attention, so far best "döner" in town ;)

Guest's picture
Guest | Tue, 2009-02-17 09:21

fake! fake! fake!

Young Creatives are starving all over the world and there are still fake fakers faking things and no one is doing nothing to stop them.

Nicolas
Argentina

Guest's picture
Guest | Sat, 2009-02-21 08:41

VERY FRESH AMBIENT!

Guest's picture
Guest | Tue, 2009-02-24 14:19
10

very good

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