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Fast and fun

Agency: 
Published/Aired: 
November 2012
Description: 

Microsoft has started its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre, giving shoppers an alternative to using the stairs and presenting Windows 8 as 'fast and fun'. Every slider had their picture taken as they went down the slide, received a photo print of themselves and a copy was sent to their mobile. These pictures were also shared on a giant LED screen, in the shopping centre, as well as Facebook and Twitter. The campaign was conceived by social and digital agency Jam, with Slice handling the experiential build.

Advertising Agency: Jam, London, UK
Executive Creative Director: Wayne Deakin
Creatives: James Fernandes, James Greening
Agency producers: Drew Wolf, Veronica Saez
Production: Gramafilm

Comments (9)

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Highest Rated

DavidShao's picture
DavidShao
Activity Score 42

Microsoft is only a copycate =[

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

love it. awesome.

esia's picture
esia
Activity Score 239
brandlover's picture
brandlover
Activity Score 175

so true. reminded me the same. after this, WIN 8 is only a copycat. :(

DavidShao's picture
DavidShao
Activity Score 42

Microsoft is only a copycate =[

joelapompe's picture
joelapompe
Activity Score 3831

can't believe my eyes!

kleenex's picture
kleenex
Activity Score 44045

Did they get more than just the picture???

Jackbr's picture
Jackbr
Activity Score 1499

Funny, but old idea...

JackBR

emiliete's picture
emiliete
Activity Score 646

Older than advertising. And it's not true, the product is not good.

MagicalMayhem's picture
MagicalMayhem
Activity Score 17

.

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