Microsoft has started its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre, giving shoppers an alternative to using the stairs and presenting Windows 8 as 'fast and fun'. Every slider had their picture taken as they went down the slide, received a photo print of themselves and a copy was sent to their mobile. These pictures were also shared on a giant LED screen, in the shopping centre, as well as Facebook and Twitter. The campaign was conceived by social and digital agency Jam, with Slice handling the experiential build.
Ambient advertisment created by Jam, United Kingdom for Windows, within the category: Electronics, Technology.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Inside the Agency
What’s in a Name? Ugly Channels the Beauty of CreativityRead More