Last year at the Grand Slam tennis competition of Roland Garros, all Belgian tennis players were out in the first round. Luckily for them there was one Belgian fan that caught enough media attention to make up for the losses.
The man was willing to shave his hair and beard in the shape of a tennis ball. He was given tickets to all important tennis matches at Roland Garros in France. A t-shirt with the name of the DARE website was given to him, which he was wearing at all times. DARE is a website from Wilkinson that encourages people to shave their hair and beard in extreme ways.
All major Belgian newspapers reported about this stunt. International television stations such as Eurosport and ESPN covered the story. The free publicity that Wilkinson got for this campaign was enormous.
Wilkinson do you dare?
5 Creative Black Friday Campaigns You Should KnowRead More
Shelley Zalis of The Girls’ Lounge is “Not Afraid to Be Bold”Read More
Sponsored By the drum
How WildAid & Grey London Created #jointheherd to Impact the World's Ivory TradeRead More
The Results Are In: Reflecting on Adland’s Election SeasonRead More