Wilkinson: Human tennis ball at Roland Garros

Wilkinson do you dare?

Last year at the Grand Slam tennis competition of Roland Garros, all Belgian tennis players were out in the first round. Luckily for them there was one Belgian fan that caught enough media attention to make up for the losses.

The man was willing to shave his hair and beard in the shape of a tennis ball. He was given tickets to all important tennis matches at Roland Garros in France. A t-shirt with the name of the DARE website was given to him, which he was wearing at all times. DARE is a website from Wilkinson that encourages people to shave their hair and beard in extreme ways.

All major Belgian newspapers reported about this stunt. International television stations such as Eurosport and ESPN covered the story. The free publicity that Wilkinson got for this campaign was enormous.

Advertising Agency: Mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier
Released: May 2008
Via: creativecriminals

8 comments

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

I laughted when I red he should symbolise a tennisball :P

Last line in the description: "The free publicity that Wilkinson got for this campaign was enormous."

That's a bit overrated I think, if you look at the examples they've put in.

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice ambient.. :)

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iwannatalktosamson's picture
iwannatalktosamson
701 pencils

That's awesome!
I want some of whatever that creative team was smoking.

Guest's picture
Guest

That's lame. I give it a 1.

AmOgodzzz's picture
AmOgodzzz
826 pencils

What are you talking about? This idea is original, clever and delightful. A lot of ambient is annoying and tries too hard, but this is just awesome.

WillyLatasa's picture
WillyLatasa
616 pencils

LOL, cool idea to me!

"Bright ideas bring better results"

Guest's picture
Guest

I thought he was the Minnesota Vikings logo

Guest's picture
Guest

great idea, but not properly executed. correct me if i'm wrong, but aren't tennis balls green?

sure he'll stand out, but a little more attention to detail would have been more effective in my opinion.

and to be honest, with all the clutter in t-shirts these days, it would have been alot more catchy if he wore something else.. short of a mascot that is.

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