Wild Wadi Water Park: Caution Dry Floor Ambient

Wild Wadi, one of Dubai’s most popular attractions, had to close for two weeks for maintenance. It was essential to alert tourists of the closure, in order to save them a wasted journey. Out-of-town tourists tend not to listen to local radio or read local papers, so outdoor media, including ambient, was selected. High visibility was a major requirement! This ambient advertisement, measuring two metres high, was placed at strategic points throughout the city during the closing period.

Advertising Agency: Ogilvy One Worldwide, Dubai, UAE
Creative Director: Paddy Maclachlan
Art Director: Satyen Adhikari
Copywriters: Satyen Adhikari
Illustrator: Satyen Adhikari
Production Manager: Sukesh Babu
Published: September 2007

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12 comments

miko1aj's picture
miko1aj
3097 pencils

Superb.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

ahhhhhhhhhhhhhh.

Not bad.

We're going to need more lube.

kgeiger's picture
kgeiger
7085 pencils

Nice.

ki's picture
ki
124 pencils

hehe this is good!

Barkach's picture
Barkach
199 pencils

Jajajajajaja I like it

fractalrene's picture
fractalrene
1506 pencils

When I saw the thumbnail at the cover I first thought of global warming...

Guest's picture
Guest

Nice work.

Love ads visit - www.ad-dig.com/upcoming.php

Rolf's picture
Rolf

excellent idea... great work!!

itch's picture
itch
806 pencils

ahahhaha. i really like this! superb!

* it's not how good you are. it's how good you want it to be *

mad hatter's picture
mad hatter

Sorry guys, nice try but this one is really forced. Besides the fact that Dreamland Aqua Park has already done an ambient using the same prop. Even the sign of the guy sitting in the triangle. He looks more like a trapeze artist than anything else. This brings me to your creative rationale.
Tourists don't flock to Dubai because of the Wild Wadi, come on it's not one of the 'Wonders of the World'. "Out of town tourists tend not to..." WEAK! WEAK! You could not have been convinced with this one. I'm sure you guys can do way better!

miko1aj's picture
miko1aj
3097 pencils

some problems in life?

Guest's picture
Guest

CAUTION!
Dry Ambient

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