Wild Wadi Water Park: Caution Dry Floor Ambient
Wild Wadi, one of Dubai’s most popular attractions, had to close for two weeks for maintenance. It was essential to alert tourists of the closure, in order to save them a wasted journey. Out-of-town tourists tend not to listen to local radio or read local papers, so outdoor media, including ambient, was selected. High visibility was a major requirement! This ambient advertisement, measuring two metres high, was placed at strategic points throughout the city during the closing period.
Advertising Agency: Ogilvy One Worldwide, Dubai, UAE
Creative Director: Paddy Maclachlan
Art Director: Satyen Adhikari
Copywriters: Satyen Adhikari
Illustrator: Satyen Adhikari
Production Manager: Sukesh Babu
Published: September 2007
12 Comments
Superb.
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ahhhhhhhhhhhhhh.
Not bad.
We're going to need more lube.
Nice.
hehe this is good!
Jajajajajaja I like it
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When I saw the thumbnail at the cover I first thought of global warming...
Nice work.
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excellent idea... great work!!
ahahhaha. i really like this! superb!
* it's not how good you are. it's how good you want it to be *
Sorry guys, nice try but this one is really forced. Besides the fact that Dreamland Aqua Park has already done an ambient using the same prop. Even the sign of the guy sitting in the triangle. He looks more like a trapeze artist than anything else. This brings me to your creative rationale.
Tourists don't flock to Dubai because of the Wild Wadi, come on it's not one of the 'Wonders of the World'. "Out of town tourists tend not to..." WEAK! WEAK! You could not have been convinced with this one. I'm sure you guys can do way better!
some problems in life?
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CAUTION!
Dry Ambient