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Published/Aired: 
October 2007
Description: 

Ambient advertisment created by Marketforce, Australia for Western Australia Tourism, within the category: Transport.

Surf's up at Margaret River.
westernaustralia.com

Advertising Agency: Marketforce Communications, West Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton Bot
Copywriter: Murray Laird

Comments (17)

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Highest Rated

D.B.'s picture
D.B.
Activity Score 66

Even if this one has been done before it's still doing something different to usual which is always welcomed. Interesting visual

Vive la france's picture
Vive la france

The same thing exists with a snowboarder jumping ove the middle of the page.

Enfin je dis ça, je dis rien.

Kayser's picture
Kayser
Activity Score 18

Im sorry - but isnt the concept a bit "hidden". I mean if I didnt know about the wave.... Would I notice it?

klaussnow's picture
klaussnow
Activity Score 1675

low end guys, this is old hat.

... its already been done...

Guest's picture
Guest

I think its not relevant. The target will get it

Guest's picture
Guest

Hate it!

chimie's picture
chimie
Activity Score 156

Is there any relation between the newspaper used and Western Australia?

andrej dwin's picture
andrej dwin
Activity Score 937

not only it's been done before (Viva la france is right) but it's as hidden as much as the snowboarder was. nice awards work, but not really working for the normal reader.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells
http://www.adarena.net

ai's picture
ai

It's been done for snowboarding, and a bike company (Fox Shox) on this guy's site. http://kingmike.net

bknowlden's picture
bknowlden
Activity Score 3647

I wouldn't get it.

bertie's picture
bertie
Activity Score 54

It's a rip...and from just a month ago as well!

http://adsoftheworld.com/media/ambient/nzski_com_fold

Rog's picture
Rog
Activity Score 6082

Oh yeah? well, thousands of Kiwis live here, so we're even. :)

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
Activity Score 6082

Gnarly. :)

>>>> That's not an ad. THIS is an ad.

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
Activity Score 250

bob geldof. that's all that stuck.
♥♠

wkanaan's picture
wkanaan
Activity Score 483

if you people are relating it to that ski ad... You must be kidding...those ideas are different in so many ways. This is brilliant. the idea and the technique are better than the ski one. Not to mention, this ad has just won a gold at an award and the best newspaper ad.

bertie's picture
bertie
Activity Score 54

"those ideas are different in so many ways" - give me a break!

wkanaan's picture
wkanaan
Activity Score 483

dont u have anything better to say? or are u one of those people that just comments without making sense, thinking s/he's being constructive? dont get me wrong and im sorry if this sounds rude... just dont comment saying things like that when you've got absolutely no reason to say so..

crap in..crap out

D.B.'s picture
D.B.
Activity Score 66

Even if this one has been done before it's still doing something different to usual which is always welcomed. Interesting visual

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