Surf's up at Margaret River.
westernaustralia.com
Advertising Agency: Marketforce Communications, West Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton Bot
Copywriter: Murray Laird
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16 Comments
The same thing exists with a snowboarder jumping ove the middle of the page.
Enfin je dis ça, je dis rien.
Im sorry - but isnt the concept a bit "hidden". I mean if I didnt know about the wave.... Would I notice it?
low end guys, this is old hat.
... its already been done...
I think its not relevant. The target will get it
Hate it!
Is there any relation between the newspaper used and Western Australia?
not only it's been done before (Viva la france is right) but it's as hidden as much as the snowboarder was. nice awards work, but not really working for the normal reader.
http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!
AdArena: Sex Sells
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It's been done for snowboarding, and a bike company (Fox Shox) on this guy's site. http://kingmike.net
I wouldn't get it.
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brandon
www.brandonknowlden.com
It's a rip...and from just a month ago as well!
http://adsoftheworld.com/media/ambient/nzski_com_fold
Oh yeah? well, thousands of Kiwis live here, so we're even. :)
>>>> That's not an ad. THIS is an ad.
Gnarly. :)
>>>> That's not an ad. THIS is an ad.
bob geldof. that's all that stuck.
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if you people are relating it to that ski ad... You must be kidding...those ideas are different in so many ways. This is brilliant. the idea and the technique are better than the ski one. Not to mention, this ad has just won a gold at an award and the best newspaper ad.
"those ideas are different in so many ways" - give me a break!
dont u have anything better to say? or are u one of those people that just comments without making sense, thinking s/he's being constructive? dont get me wrong and im sorry if this sounds rude... just dont comment saying things like that when you've got absolutely no reason to say so..
crap in..crap out