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17 comments

Vive la france's picture
Vive la france

The same thing exists with a snowboarder jumping ove the middle of the page.

Enfin je dis ça, je dis rien.

Kayser's picture
Kayser
18 pencils

Im sorry - but isnt the concept a bit "hidden". I mean if I didnt know about the wave.... Would I notice it?

klaussnow's picture
klaussnow
1675 pencils

low end guys, this is old hat.

... its already been done...

Guest's picture
Guest

I think its not relevant. The target will get it

Guest's picture
Guest

Hate it!

chimie's picture
chimie
156 pencils

Is there any relation between the newspaper used and Western Australia?

andrej dwin's picture
andrej dwin
939 pencils

not only it's been done before (Viva la france is right) but it's as hidden as much as the snowboarder was. nice awards work, but not really working for the normal reader.

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ai's picture
ai

It's been done for snowboarding, and a bike company (Fox Shox) on this guy's site. http://kingmike.net

bknowlden's picture
bknowlden
3647 pencils

I wouldn't get it.

bertie's picture
bertie
54 pencils

It's a rip...and from just a month ago as well!

http://adsoftheworld.com/media/ambient/nzski_com_fold

Rog's picture
Rog
6094 pencils

Oh yeah? well, thousands of Kiwis live here, so we're even. :)

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
6094 pencils

Gnarly. :)

>>>> That's not an ad. THIS is an ad.

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

bob geldof. that's all that stuck.
♥♠

wkanaan's picture
wkanaan
483 pencils

if you people are relating it to that ski ad... You must be kidding...those ideas are different in so many ways. This is brilliant. the idea and the technique are better than the ski one. Not to mention, this ad has just won a gold at an award and the best newspaper ad.

bertie's picture
bertie
54 pencils

"those ideas are different in so many ways" - give me a break!

wkanaan's picture
wkanaan
483 pencils

dont u have anything better to say? or are u one of those people that just comments without making sense, thinking s/he's being constructive? dont get me wrong and im sorry if this sounds rude... just dont comment saying things like that when you've got absolutely no reason to say so..

crap in..crap out

D.B.'s picture
D.B.
66 pencils

Even if this one has been done before it's still doing something different to usual which is always welcomed. Interesting visual

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