WeSC: Interactive Display Window
Advertising Agency: Hyper Island, Stockholm, Sweden
Creatives: Beatriz Areilza, Gustaf Engström, Juliana Oliveira, Silva Lucas Lima, Marcus Wallander
Advertising Agency: Hyper Island, Stockholm, Sweden
Creatives: Beatriz Areilza, Gustaf Engström, Juliana Oliveira, Silva Lucas Lima, Marcus Wallander
28 comments
nice
http://ministryfilm.com/Ministry_Film/CreativeNews.html
Thank you so much for sharing this I hope you like it as much as we do!
Looks like a lot of fun.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Cool.
Wow what a great day, with more than 3 awesome works on adsoftheworld..
but this one takes the cake. loved it.
wow! a perfect 10!
http://www.behance.net/shortafella
This is really cool looking. My only criticism is that the pedestrians seemed more interested in the medium than the message. From what I could see, no one was reading the info on the screen. I wonder how many of those people would remember what shop this ad belonged to?
hi! Thanks for the feedback! The interactive window is always gonna be in their concept stores so in that way theres a natural sender
Thanks for appreciating our idea, people!
No criticism to offer here, just curiosity - the mechanism's new to me, how does it work? Is there a link to how you made this? It looks really great, and [especially] if the passersby are genuine, you're on to some *incredible* targeting possibilities: check out the body movements of the first guy, the way he's mirroring the fluid way of the 'talent' - he's obviously the target market: so there's a huge chance that the people who dance with the window are the ones who click with the product. Would love to see the numbers on this, and more ways you guys are working with it. Really exciting to see a new medium like this being used. Well done to all involved.
intriguing
Pelin Kayhan
This is a student project and a concept that we presented to the client, but fully workable. For more information, behind the scenes and how it's done technically, see our portfolios.
Beatriz Areilza, http://www.cargocollective.com/bareilza/
Gustaf Engström, http://www.gustafengstrom.se
Juliana Oliveira Silva, http://www.cargocollective.com/julianasilva
Lucas Lima, http://www.luklima.com
Marcus Wallander, http://www.lorem-ipsum.se
Thank you for all the feedback!
cool!!
Amazing
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
It's always nice to see an innovation that's actually relevant to the product its catering to. Cheers!
Very nice...
Wow! this is great!
kudos.
http://www.mixcloud.com/miko1aj/
This is really cool.. Reminds me of the Wrangler Blue Bell webpage but taken to the street.
( http://www.wrangler-europe.com/en/bluebell )
very nice...
Oh I like!
amazing..... this will change how stores display ads
cool
i love it ^____________^
Great Innovation!! huge possibilities ; although i am apprehensive as i think the pedestrians will be more interested in having fun than giving any heed to the message.
nice this ,
http://twitter.com/Wheyprotein_
Cool
Very good! Congrats:)