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WeSC: Interactive Display Window

Advertising Agency: Hyper Island, Stockholm, Sweden
Creatives: Beatriz Areilza, Gustaf Engström, Juliana Oliveira, Silva Lucas Lima, Marcus Wallander

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28 comments

bareilza's picture
bareilza
3 pencils

Thank you so much for sharing this I hope you like it as much as we do!

morse's picture
morse
15495 pencils

Looks like a lot of fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackblack's picture
jackblack
2261 pencils

Cool.

DBB's picture
DBB
1215 pencils

Wow what a great day, with more than 3 awesome works on adsoftheworld..

but this one takes the cake. loved it.

shortafella's picture
shortafella
1059 pencils

wow! a perfect 10!

thedesignaddict's picture
thedesignaddict
5353 pencils

This is really cool looking. My only criticism is that the pedestrians seemed more interested in the medium than the message. From what I could see, no one was reading the info on the screen. I wonder how many of those people would remember what shop this ad belonged to?

gustafengstrom's picture
gustafengstrom
3 pencils

hi! Thanks for the feedback! The interactive window is always gonna be in their concept stores so in that way theres a natural sender

Juliana Oliveira Silva's picture
Juliana Oliveir...
3 pencils

Thanks for appreciating our idea, people!

CuriousPencil's picture
CuriousPencil
4227 pencils

No criticism to offer here, just curiosity - the mechanism's new to me, how does it work? Is there a link to how you made this? It looks really great, and [especially] if the passersby are genuine, you're on to some *incredible* targeting possibilities: check out the body movements of the first guy, the way he's mirroring the fluid way of the 'talent' - he's obviously the target market: so there's a huge chance that the people who dance with the window are the ones who click with the product. Would love to see the numbers on this, and more ways you guys are working with it. Really exciting to see a new medium like this being used. Well done to all involved.

efesLef's picture
efesLef
70 pencils

intriguing

Pelin Kayhan

marcuswallander's picture
marcuswallander
2 pencils

This is a student project and a concept that we presented to the client, but fully workable. For more information, behind the scenes and how it's done technically, see our portfolios.

Beatriz Areilza, http://www.cargocollective.com/​bareilza/​
Gustaf Engström, http://www.gustafengstrom.se
Juliana Oliveira Silva, http://www.cargocollective.com/​julianasilva
Lucas Lima, http://www.luklima.com
Marcus Wallander, http://www.lorem-ipsum.se

luklima's picture
luklima
3 pencils

Thank you for all the feedback!

pitted prunes's picture
pitted prunes
216 pencils

cool!!

alexander_bickov's picture
alexander_bickov
3279 pencils

Amazing

Shahvan's picture
Shahvan
16 pencils

It's always nice to see an innovation that's actually relevant to the product its catering to. Cheers!

Sdb's picture
Sdb
1364 pencils

Very nice...

Mantufayo's picture
Mantufayo
580 pencils

Wow! this is great!

miko1aj's picture
miko1aj
3097 pencils

kudos.

Hannajosefine's picture
Hannajosefine
2 pencils

This is really cool.. Reminds me of the Wrangler Blue Bell webpage but taken to the street.
( http://www.wrangler-europe.com/en/bluebell )

HDCW's picture
HDCW
22 pencils

very nice...

Yarp's picture
Yarp
387 pencils

Oh I like!

ioanamn's picture
ioanamn
2 pencils

amazing..... this will change how stores display ads

RyoJiKuB's picture
RyoJiKuB
70 pencils

cool
i love it ^____________^

gklnair's picture
gklnair
40 pencils

Great Innovation!! huge possibilities ; although i am apprehensive as i think the pedestrians will be more interested in having fun than giving any heed to the message.

alexdavic's picture
alexdavic
2 pencils
Draper's picture
Draper
183 pencils

Cool

TorstenM's picture
TorstenM
77 pencils

Very good! Congrats:)

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