Welthungerhilfe: Flick to feed

Welthungerhilfe: Flick to feed

One Euro gives you three games. And someone else one day without hunger.

Advertising Agency: Draftfcb Hamburg, Germany
Creative Directors: Bill Marbach, Alexander Gutt
Art Director: Jula Böhm
Copywriter: Martin Magnet
Illustrator: Airbrushbase Hamburg
Account Manager: Andreas Ahlden
Released: December 2007

Your rating: None Average: 3.2 (25 votes)

Comments

muxa's picture
Submitted by muxa on Fri, 2008-02-01 10:01.

Pff.

Submitted by SeanMartin on Fri, 2008-02-01 10:48.

It's certainly imaginative (to a point), but I question how well it reads in a pub. Do you think folks will really notice this? Or will those balls be going in there because that's what you do when you play the game and it's just a rote action?

Submitted by Eightball on Fri, 2008-02-01 11:01.

Boring!

Submitted by onemilkid on Fri, 2008-02-01 13:14.

It is amazing how DraftFCB is able to spread its lack-of-idea-mentality over the whole network, and worldwide. They just never seem to have at least one good idea per year.

The shit they do in the US is bad, but the european are not far behind.

Can anybody prove me wrong and give one piece of advertising from the last three year of this crowd that was at least decent? That person gets a 10 Dollar voucher from itunes. Honestly. Not even award-winning, just plain smart advertising

Submitted by kgeiger on Sat, 2008-02-02 05:23.

Kicker!

Submitted by perushka on Sun, 2008-02-03 11:56.

Hi onemilkid

These are two campaigns from DraftFCB Zurich that won gold, silver and bronze at Cannes and Eurobest. Please let me know how I can collect my 10 Dollar voucher.

Cheers

http://adsoftheworld.com/media/ambient/artesanos_camiseros_tailored_sh...
http://adsoftheworld.com/media/print/bsw_street_safety_soccer

Submitted by SeanMartin on Mon, 2008-02-04 06:37.

An award doesnt ipso facto mean "good advertising".

Submitted by perushka on Mon, 2008-02-04 07:09.

It certainly doesn't, but the definition of good advertising is pretty vague and subjective. I think the campaigns are very good, besides winning awards or not. So where's my voucher?

Submitted by onemilkid on Tue, 2008-02-05 03:39.

What campaigns? Show one campaign that at least 3 sane people would mark as „smart and good advertising“. Please prove me wrong.

Submitted by onemilkid on Tue, 2008-02-05 03:41.

How about actual advertising not some weird installation two interns managed to do in front of the office for a client they found after the idea.

Submitted by perushka on Tue, 2008-02-05 06:00.

http://adsoftheworld.com/media/print/lego_periscope

I wonder what excuse you'll make up now.