Challenge: Welho’s mission is to enable enjoyment for people. We believe that fast Internet is enjoyable. With this campaign Welho wanted to launch new faster broadband speeds.
Solution: We named the speeds so that they are easy to understand to everyone: S, M, L and XL. And we created symbols for each speed. We gave out fatboy stools, shaped as the new symbols, by hiding them in the streets and encouraging people to search for them in radio. The stools also help people to enjoy themselves.
Results: The stools were gone in minutes. Phone rang at the radio studio all the time. And we sold a lot of broadbands.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More