Advertisement

Welcome sign

Published/Aired: 
March 2007
To Like please login or register
41

Also From This Campaign ( items)

Description: 

What's the best way to travel between the 2 largest cities in Sweden: fly, drive or take the train? This campaign for SJ National Rail was aimed at drivers. When driving the approximate time is 5 hours. After a 3 hour drive, (that's what the train takes) you get the message that you would have already arrived by now. Road signs were placed with flower plantations, showing the city crest.

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriter: Niclas Carlsson
Art Director: Alexander Elers, Josephine Wallin

Comments (16)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

if you book the train ticket some months ahead...you could get really good price compared to the ordinary price...

Advertisement