WeightWatchers: Bus
Advertising Agency: Lowe, Amsterdam, The Netherlands
Art Director: Liat Azulay
Copywriter: Jeroen de Korte
Other additional credits: Magic Group
Released: March 2008
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Comments
nice
Yo-yo-yo S'dudla... I dig it!
Hey, nice concept!
http://www.adcrunch.org/2008/09/16/a-rope-of-hope/
stay hapy folks!
:)
Now *this* is good. LOL. Memorable, well-executed, damn funny as it makes its point.
cool! i like
Can someone please explain. I dont get it...
How old are you?
www.storytellerscreative.com
..............................................
www.storytellerscreative.com
the bus look slanted (with the decal they placed over the back of the bus) slanted bus = fatty on the right.
"weight watchers hates fatties" is a campaign that weight watchers will never buy.
i agree. this seems like bs. kinda funny, but bs.
Agreed, Weight Watchers doesn't want to guilt people into changing their bodies. They want to impower people to change themselves.
However, bought or not bought, this is simple and clever.
-Natalie
http://www.nataliemarion.com
Same do a decal on the back, some did it on the side. Same idea with the slanted decal.
"Bowww Wowww"
Very bad execution for a weak idea.
An orrible ambient.
I'm not fat, I like it.
But you've got to ask if the target group will like it, too.
So this is just an ad for the ad branch ...
I like the whole idea of pushing bus wraps. There might be a better client to sign off on this. Some low fat something.
Offensive!!
It is a bit offensive, but I like it. Abercrombie doesn't sell millions of overpriced garments by being nice about it. Sometime the brutal truth is what you need to inspire people, even if it is slightly offensive.
Junior Copywriter blood thirsty for work. Will remove fangs for interview.
www.ChristopherDGilbert.com
OFFENSIVE? Who cares. Advertising is not about saving the manatees or being politically correct(PC more so in the states than in UK due to litigation happy idiots in America), it's about conjuring one-or all-of these three emotions...fear, comfort or pain.
This ad strikes on every chord. FEAR of being obese and unhealthy, COMFORT of being thin and healthy, and the PAIN of being gawked at.
Ads such as these are effective but hard to measure. A few months down the line, after the holidays, when people are rushing to lose weight I'm sure that effective campaigns such as this will shift people towards, "Weight Watchers" and not "Jenny Craig", and I bet you they will have no idea why they chose "Weight Watchers" but the truth is an ad agency had the guts to slap their clients audience in the face with a healthy heaping(pun intended) of brutal honesty honesty.
One of the best comments I've seen around this place in weeks. Thank you.
thnx sean...I've been known to sell a campaign or two but I'm really good at defending one to a client.
'yes, very good'
When the word gives you lemons, make volkswagens
When the word gives you lemons, make volkswagons
get your quote right bill
-SCRATCH 'N' SNIFF
hahaha good one! :)
http://jazarah.net/blog/
excellent idea! very nice.
its fantastic the idea and the execution.... but im not sure if will work, bcoz can be offensive on the target!
Good one. Just execution problem. It only looks great from back view. See the small picture there which shows from 45-degree angle. The blacks looks funny.Why not use the same color to blend with the actual color of the bus? =)
Love it so so much :)
SJB
i like it
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