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WeightWatchers: Bus

WeightWatchers: Bus
Your rating: None Average: 8 (39 votes)

Advertising Agency: Lowe, Amsterdam, The Netherlands
Art Director: Liat Azulay
Copywriter: Jeroen de Korte
Other additional credits: Magic Group
Released: March 2008

29 Comments

skanger's picture 95 pencils

nice

Shaka_Zulu's picture 118 pencils

Yo-yo-yo S'dudla... I dig it!

Now... inspire me!

Swiss's picture 39 pencils

Hey, nice concept!
http://www.adcrunch.org/2008/09/16/a-rope-of-hope/

stay hapy folks!
:)

SeanMartin's picture

Now *this* is good. LOL. Memorable, well-executed, damn funny as it makes its point.

Wordnerd's picture 6575 pencils

cool! i like

Andy-B's picture 280 pencils

Can someone please explain. I dont get it...

STRTLRS's picture 1582 pencils

How old are you?

www.storytellerscreative.com

..............................................

skanger's picture 95 pencils

the bus look slanted (with the decal they placed over the back of the bus) slanted bus = fatty on the right.

sneakyhands's picture 1871 pencils

"weight watchers hates fatties" is a campaign that weight watchers will never buy.

sloppy4's picture 1514 pencils

i agree. this seems like bs. kinda funny, but bs.

NatalieM's picture 1693 pencils

Agreed, Weight Watchers doesn't want to guilt people into changing their bodies. They want to impower people to change themselves.

However, bought or not bought, this is simple and clever.

puppiepoppy's picture 1642 pencils

Same do a decal on the back, some did it on the side. Same idea with the slanted decal.

ZaboZaboZabo's picture 570 pencils

Very bad execution for a weak idea.
An orrible ambient.

peak900's picture 211 pencils

I'm not fat, I like it.

But you've got to ask if the target group will like it, too.

So this is just an ad for the ad branch ...

virtualplaydoh's picture 249 pencils

I like the whole idea of pushing bus wraps. There might be a better client to sign off on this. Some low fat something.

Zeus's picture 916 pencils

Offensive!!

CGilb09's picture 577 pencils

It is a bit offensive, but I like it. Abercrombie doesn't sell millions of overpriced garments by being nice about it. Sometime the brutal truth is what you need to inspire people, even if it is slightly offensive.

Tweet tweet: @ThisAbility

angle45media's picture 106 pencils

OFFENSIVE? Who cares. Advertising is not about saving the manatees or being politically correct(PC more so in the states than in UK due to litigation happy idiots in America), it's about conjuring one-or all-of these three emotions...fear, comfort or pain.

This ad strikes on every chord. FEAR of being obese and unhealthy, COMFORT of being thin and healthy, and the PAIN of being gawked at.

Ads such as these are effective but hard to measure. A few months down the line, after the holidays, when people are rushing to lose weight I'm sure that effective campaigns such as this will shift people towards, "Weight Watchers" and not "Jenny Craig", and I bet you they will have no idea why they chose "Weight Watchers" but the truth is an ad agency had the guts to slap their clients audience in the face with a healthy heaping(pun intended) of brutal honesty honesty.

SeanMartin's picture

One of the best comments I've seen around this place in weeks. Thank you.

angle45media's picture 106 pencils

thnx sean...I've been known to sell a campaign or two but I'm really good at defending one to a client.

bill bernbach junior's picture 5 pencils

'yes, very good'

When the word gives you lemons, make volkswagens

When the word gives you lemons, make volkswagons

TSW's picture 578 pencils

get your quote right bill

-SCRATCH 'N' SNIFF

jazarah's picture 1270 pencils

hahaha good one! :)

rajagoldwinsilva's picture 2 pencils

excellent idea! very nice.

luisrivera11's picture 471 pencils

its fantastic the idea and the execution.... but im not sure if will work, bcoz can be offensive on the target!

yctham's picture 184 pencils

Good one. Just execution problem. It only looks great from back view. See the small picture there which shows from 45-degree angle. The blacks looks funny.Why not use the same color to blend with the actual color of the bus? =)

slip's picture 925 pencils

Love it so so much :)

SJB

vanburnvinit's picture 95 pencils

i like it

rwabels's picture 49 pencils
10

As smart as it gets.

rwabels

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