WeightWatchers: Bus

Advertising Agency: Lowe, Amsterdam, The Netherlands
Art Director: Liat Azulay
Copywriter: Jeroen de Korte
Other additional credits: Magic Group
Released: March 2008

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26 comments

skanger's picture
skanger
95 pencils

nice

Shaka_Zulu's picture
Shaka_Zulu
116 pencils

Yo-yo-yo S'dudla... I dig it!

Now... inspire me!

Swiss's picture
Swiss
39 pencils
SeanMartin's picture
SeanMartin

Now *this* is good. LOL. Memorable, well-executed, damn funny as it makes its point.

Wordnerd's picture
Wordnerd
6662 pencils

cool! i like

Andy-B's picture
Andy-B
280 pencils

Can someone please explain. I dont get it...

STRTLRS's picture
STRTLRS
1607 pencils

---------------
I think, therefore... yeah.

skanger's picture
skanger
95 pencils

the bus look slanted (with the decal they placed over the back of the bus) slanted bus = fatty on the right.

sneakyhands's picture
sneakyhands
1857 pencils

"weight watchers hates fatties" is a campaign that weight watchers will never buy.

sloppy4's picture
sloppy4
1496 pencils

i agree. this seems like bs. kinda funny, but bs.

NatalieM's picture
NatalieM
1687 pencils

Agreed, Weight Watchers doesn't want to guilt people into changing their bodies. They want to impower people to change themselves.

However, bought or not bought, this is simple and clever.

puppiepoppy's picture
puppiepoppy
1636 pencils

Same do a decal on the back, some did it on the side. Same idea with the slanted decal.

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Very bad execution for a weak idea.
An orrible ambient.

peak900's picture
peak900
211 pencils

I'm not fat, I like it.

But you've got to ask if the target group will like it, too.

So this is just an ad for the ad branch ...

virtualplaydoh's picture
virtualplaydoh
252 pencils

I like the whole idea of pushing bus wraps. There might be a better client to sign off on this. Some low fat something.

Zeus's picture
Zeus
912 pencils

Offensive!!

CGilb09's picture
CGilb09
572 pencils

It is a bit offensive, but I like it. Abercrombie doesn't sell millions of overpriced garments by being nice about it. Sometime the brutal truth is what you need to inspire people, even if it is slightly offensive.

Tweet tweet: @ThisAbility

bill bernbach junior's picture
bill bernbach junior
7 pencils

'yes, very good'

When the word gives you lemons, make volkswagens

Bundy Agency's picture
Bundy Agency
597 pencils

get your quote right bill

jazarah's picture
jazarah
1262 pencils

hahaha good one! :)

rajagoldwinsilva's picture
rajagoldwinsilva
2 pencils

excellent idea! very nice.

luisrivera11's picture
luisrivera11
469 pencils

its fantastic the idea and the execution.... but im not sure if will work, bcoz can be offensive on the target!

yctham's picture
yctham
182 pencils

Good one. Just execution problem. It only looks great from back view. See the small picture there which shows from 45-degree angle. The blacks looks funny.Why not use the same color to blend with the actual color of the bus? =)

slip's picture
slip
919 pencils

Love it so so much :)

SJB

vanburnvinit's picture
vanburnvinit
95 pencils

i like it

rwabels's picture
rwabels
49 pencils

As smart as it gets.

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