Weight Watchers: Boomerang
Advertising Agency: Duval Guillaume Antwerp, Belgium
Account: Katia Strauwen
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Graphic Designer: Niki Desiron
Retouching: Wim Sels
Client: Nathalie Tverdy
14 Comments
Wonderful.
Nice and simple.
Clever !
Critics are easy.
copy from the brazilians.
Great work.
Like it
is that canadian? the only bad thing is that boomerang do comeback and when it hits you it hits you hard, not knowingly too.
Sincerely,
Arnold Santillan
714-206-2459
Haha. Outstanding.
Nice!
I'm not much of a fan. The idea of fondeling bacon is gross and if you're handing it out on the street it seems like some idiot would toss it into a crowd. It's advertising for the sake of advertising.
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brandon
www.brandonknowlden.com
clap-clap! Very very nice.
As an aussie I think its a bit wierd using something like that. Can't really work out why. I think I find it a sell out of something a culture holds deal with no reference to it.
Still a good idea though.
David Byrne
http://www.afterbyrne.com
very nice idea!!!awesome
* it's not how good you are. it's how good you want it to be *
It's a nice, original idea, but I agree with whoever said handling a piece of bacon is a bit gross. Plus what do I do with it once it's given to me - put it in my purse? Give it to the kids? Throw it into a crowd? It does feel like an idea for the sake of an idea, rater than the end result. The medium doesn't quite fit the message.
Still, if it's for a student book, it's an excellent way to show off your skills.