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Weight Watchers: Boomerang

Weight Watchers: Boomerang
Your rating: None Average: 6.8 (30 votes)

Advertising Agency: Duval Guillaume Antwerp, Belgium
Account: Katia Strauwen
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Graphic Designer: Niki Desiron
Retouching: Wim Sels
Client: Nathalie Tverdy

Comments

pest0's picture

Wonderful.

Toni's picture 106 pencils

Nice and simple.

dadada's picture 251 pencils

Clever !

rancoise latrec's picture

copy from the brazilians.

carlossantana's picture

Great work.

Runep's picture 50 pencils

Like it

pixelbomb1's picture 2597 pencils

is that canadian? the only bad thing is that boomerang do comeback and when it hits you it hits you hard, not knowingly too.

Sincerely,
Arnold Santillan
714-206-2459

Astrofighter's picture

Haha. Outstanding.

brain123's picture 840 pencils

Nice!

bknowlden's picture 3229 pencils

I'm not much of a fan. The idea of fondeling bacon is gross and if you're handing it out on the street it seems like some idiot would toss it into a crowd. It's advertising for the sake of advertising.

peoples's picture

clap-clap! Very very nice.

David Byrne's picture 198 pencils

As an aussie I think its a bit wierd using something like that. Can't really work out why. I think I find it a sell out of something a culture holds deal with no reference to it.

Still a good idea though.

itch's picture 810 pencils

very nice idea!!!awesome

* it's not how good you are. it's how good you want it to be *

teenie's picture 1910 pencils

It's a nice, original idea, but I agree with whoever said handling a piece of bacon is a bit gross. Plus what do I do with it once it's given to me - put it in my purse? Give it to the kids? Throw it into a crowd? It does feel like an idea for the sake of an idea, rater than the end result. The medium doesn't quite fit the message.

Still, if it's for a student book, it's an excellent way to show off your skills.

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