Weider-Tera Fitness Club: Expander
The expander was sent to members with a message 'don't give up halfway.'
Advertising Agency: Guangdong Advertising, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei, Wang Chao
Copywriter: Amanda Huang, Yang Meng, Ma Jia
Released: March 2008
Comments
short n sweet
Wow, that's nice, clever and insightful.
Wouldn't that be an expensive as fuck mailer for a gym though? Weider-Tera must be an expensive gym.
We're going to need more lube.
Expensive yes, but only sent to gym members so a relatively small distribution to the right target.
i see yes, good point. It's great all round then!
We're going to need more lube.
Nice.
I'll get taller by going to this gym?
taller and thinner.
nice
done before
with a business card
same idea same execution same text same material
stoned is better than bored
http://www.bored.com/billboards/images/bigbutt2.jpg
If only they put as much thought into the actual product, ie, the gym. Now that would be clever.