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Published/Aired: 
March 2008
Description: 

The expander was sent to members with a message 'don't give up halfway.'

Advertising Agency: Guangdong Advertising, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei, Wang Chao
Copywriter: Amanda Huang, Yang Meng, Ma Jia

Comments (11)

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Highest Rated

Guest's picture
Guest

If only they put as much thought into the actual product, ie, the gym. Now that would be clever.

laksh08's picture
laksh08
Activity Score 111

short n sweet

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Wow, that's nice, clever and insightful.

Wouldn't that be an expensive as fuck mailer for a gym though? Weider-Tera must be an expensive gym.

We're going to need more lube.

LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200

Expensive yes, but only sent to gym members so a relatively small distribution to the right target.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

i see yes, good point. It's great all round then!

We're going to need more lube.

T-bone's picture
T-bone
Activity Score 48

Nice.

dbrown6986's picture
dbrown6986
Activity Score 56

I'll get taller by going to this gym?

doworkson's picture
doworkson
Activity Score 242

taller and thinner.

remia's picture
remia
Activity Score 51

nice

corellka's picture
corellka
Activity Score 54

done before
with a business card
same idea same execution same text same material

Guest's picture
Guest

If only they put as much thought into the actual product, ie, the gym. Now that would be clever.

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