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Webasto: Snow stamp

Webasto: Snow stamp
Your rating: None Average: 6.1 (14 votes)

Winter is the perfect time to communicate the advantages of parking heaters. Webasto Petemar – the Polish representative of Webasto, the world’s leader in parking heating – wanted to seize that opportunity and asked us to prepare a message to car owners. We decided to use snow
as the medium that best emphasizes the benefits of the product: suffer the pain of getting rid of the snow lying on your car and later ride in an ice-cold interior ...OR GET A WEBASTO.

Advertising Agency: MarketShare, Warsaw, Poland
Creative Director / Copywriter: Konrad Świeboda
Art Director: Michal Sek
Designer: Marcin Szymański
Published: Winter 2009

6 Comments

xcreativity's picture 2384 pencils
xcreativity | Thu, 2010-03-25 05:18
1

and again cars... NO!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Dzsoi's picture 4985 pencils
Dzsoi | Thu, 2010-03-25 05:27

Well, it makes perfect sense, they hit the TA at the best moment with their offer (which is very rare) and I don't find it annoying at all, you have to remove the snow anyway.

LeeHarvey's picture 3087 pencils
LeeHarvey | Thu, 2010-03-25 06:01

Agree.

Phil Lestino's picture 1446 pencils
Phil Lestino | Thu, 2010-03-25 06:32

Dobze.........

satrianee's picture 3782 pencils
satrianee | Fri, 2010-03-26 08:43
8

too direct, so good, too cheap, so effective.

rolling.stone's picture 2750 pencils
rolling.stone | Mon, 2010-04-19 05:25

nice

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