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We The Brave: The Brave Float

We The Brave is a new sexual health initiative aimed at men who have sex with men. We needed to stand out at Africa’s biggest LGBT event, Cape Town Pride. So we came out in all our glory with a tweet-activated float designed for maximum exposure.

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director: Justin Gomes
Creative Director: Michael Lees-Rolfe
Senior Art Director: Ryan Barkhuizen
Senior Copywriter: Alex Goldberg
Agency Producers: Katherine Tripp, Josh Michael
Assistant Producers: Bob van der Meer, Georgi Carstens
Agency Editor: Aviwe Apleni
Account Team: Kaylin Mendes, Nomfundo Dukada
Digital: Made

Published: 
March 2016

3 comments

BAdsoftheworld's picture
BAdsoftheworld
3049 pencils

Ok, smart.

Calvinxyc's picture
Calvinxyc
522 pencils

i get it, but couldn't agree that is a smart way...

kleenex's picture
kleenex
39629 pencils

not bad, but not great,

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