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The Brave Float

Agency: 
Published/Aired: 
March 2016

We The Brave: The Brave Float

Description: 

We The Brave is a new sexual health initiative aimed at men who have sex with men. We needed to stand out at Africa’s biggest LGBT event, Cape Town Pride. So we came out in all our glory with a tweet-activated float designed for maximum exposure.

Ambient advertisment created by FoxP2, South Africa for We The Brave, within the category: Public Interest, NGO.

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director: Justin Gomes
Creative Director: Michael Lees-Rolfe
Senior Art Director: Ryan Barkhuizen
Senior Copywriter: Alex Goldberg
Agency Producers: Katherine Tripp, Josh Michael
Assistant Producers: Bob van der Meer, Georgi Carstens
Agency Editor: Aviwe Apleni
Account Team: Kaylin Mendes, Nomfundo Dukada
Digital: Made

Comments (3)

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Highest Rated

kleenex's picture
kleenex
Activity Score 47571

not bad, but not great,

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Ok, smart.

Calvinxyc's picture
Calvinxyc
Activity Score 563

i get it, but couldn't agree that is a smart way...

kleenex's picture
kleenex
Activity Score 47571

not bad, but not great,

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