In traditional days when mobile phone communication was a luxury, friends and lovers alike are very often seen at the door step of houses chit chatting as they catch up on the latest gossips or serenading the lover with sweet whispers. As wChat is a text messaging service where guys and girls can mingle in chat rooms and make new friends in a more modern and convenient way, the agency developed an ambient outdoor creative which depicted a guy and girl at the door step in a very lifelike visual with the message copy ‘Join the H! Community’.
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