Bacteria Billboard

September 2011

Contagion - Bacteria Billboard


Ambient advertisment created by Lowe, Canada for Warner, within the category: Media.

Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Steph Mackie, Mark Biernacki
Art Director: Glen D'Souza
Copywriter: Mike Takasaki
Producers: Beth Mackinnon, Terri Vegso, Liz Walker
Planner: Andrew Carty
Account Executive: Sarah Jawad
Microbiologist, CURB Media: Dr. Patrick Hickey
Production Companies: CURB Media, Untitled Films
Director: Tyler Williams, Dean Vargas

Comments (22)

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Highest Rated

JensH's picture
Activity Score 111

Wow, great work!

khronos's picture
Activity Score 998

that is effin brilliant !!

nepotiums's picture
Activity Score 251

Superb!! I liked the thought and the message.

thedesignaddict's picture
Activity Score 5403

Nice idea.

jackblack's picture
Activity Score 2355

Well done.

Norremark's picture
Activity Score 77

Love this, new approach to the classic poster-concept

italocr88's picture
Activity Score 260


cfgjhrtjrt's picture
Activity Score 2
sirvan's picture
Activity Score 29860

This is very appropriate for the movie, and very well done. I really like the fact that the video isn't over-done. It just shows the idea.

However, how many "growing headlines" have we seen over the years? Whether it's grass seed, or the rest of the billboard getting dirty –while the words say "clean." We've seen this technique before. A lot.

+ great execution
+ appropriate for the client
- done, done, done


"I love some things, and don't love some other things."

Bill Me Now's picture
Bill Me Now
Activity Score 180

I hate to "+1" a comment you surely put some time into crafting, but right on!

Nike Diesel's picture
Nike Diesel
Activity Score 13630


Glut's picture
Activity Score 3935

simple clever. Congrats

just Owen's picture
just Owen
Activity Score 12

Not sure, a general passer by would just think it was paint, unless they make a big deal about how its actually mould. The message would only have an impact when its completely covered, for a long time it will just be empty. Too much effort for the amount of response.

Flurb's picture
Activity Score 263

Sure, the cool factor of this idea may be lost on certain passersby, but passersby are only a fraction of the audience who will be exposed to this ad. This video has been making its rounds on the internet for the last couple of weeks---where it has been seen by thousands more. Like ourselves. In my opinion, that sort of response makes the effort more than worthwhile.

Taylormade's picture
Activity Score 408

But when they enter it into award shows, I bet it will be in the out-of-home or non-trad categories, and not in any viral video categories. So it should be judged creatively as an out-of-home/non-trad piece.

Flurb's picture
Activity Score 263

You make a good point. But it has gone viral because it is such an novel/awesome out-of-home/non-trad idea. I won't be surprised if I see it pop up at an award show or two.

Taylormade's picture
Activity Score 408

Change happens so slowly that nobody would notice it – besides the agency people who took pictures of it for the awards video. And why would anyone even want to take a picture of the word "Contagion" made of mold.

chouette's picture
Activity Score 69

Well, people usually don't take a picture of mold on their bathroom to share it on blog or sth. But it is a billboard. I'd definitely do that.

andylefty's picture
Activity Score 4535

It works for what its advertising. Very nice!

karmacoin's picture
Activity Score 688

simply great <3

kleenex's picture
Activity Score 48129


Seriously Crazy's picture
Seriously Crazy
Activity Score 638

totally relates to the movie, generates curiosity/interest around the brand (in this case, movie), a new medium it!

JensH's picture
Activity Score 111

Wow, great work!