Warner Bros., Gravity: Watch Gravity in zero gravity

Ever dreamed of being weightless when watching a movie about space? Warner Home Entertainment made that possible for fans prior to the DVD/Blu-ray release of the blockbuster movie Gravity in Stockholm. Fans of the movie where invited to watch Gravity in 3D while lying in a floating tank. The tank was filled with super-saturated Epsom-salt water and heated to skin temperature (35.5°C) which makes it almost impossible to tell which parts of your body are in the water and which aren’t. A trick that makes your brain think that you’re weightless, just like in space only a little bit more wet.

Advertising Agency: JMW kommunikation, Sweden
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Project Manager: Tove Widemar
PR: Canan Yasar, Andreas Wingren
Art Director: Anders Påhlsson
Photo: Jonas Böttiger
Published: March 2014

4 comments

Pete R.'s picture
Pete R.
1576 pencils

The movie is hard to watch without being in a bathtub! :)

Art & Illustration

ivan's picture
ivan

Talking about zero gravity, have you guys seen the Kate Upton photoshoot?
http://adsoftheworld.com/blog/kate_upton_posing_in_zero_gravity_for_sp...

Ivan Raszl, admin of AotW

kleenex's picture
kleenex
28715 pencils

NO!!!

Shraddha_pawar's picture
Shraddha_pawar
173 pencils

I definitely want to try this! :)

Shraddha

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