PRESENTSFashion

Walt Disney Pictures, Alice in Wonderland: Look, Alice!

Ambient-installation done in a Mall, in Rome. For the launch of the movie: "Alice in Wonderland".

Advertising Agency: AUGE, Milan, Italy
Creative Directors: Giorgio Natale, Federica Ariagno
Art Director: Davide Mosconi
Copywriters: Niccolò Bossi, Anita Rocca
Published: March 2010

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20 comments

jagadeesh's picture
jagadeesh
749 pencils

ha ha funny...nice use of ambiance...

javier bizarro's picture
javier bizarro
263 pencils

but just works in one angle, isn't?

janfagernas's picture
janfagernas
27 pencils

Very clever :)

rurorjuror's picture
rurorjuror
738 pencils

Great!

Filipello Manuela's picture
Filipello Manuela
235 pencils

It's a fake!
No one in Italy has never seen it.

(FAKE!!)

Filipello Manuela's picture
Filipello Manuela
235 pencils

Allora, non ci dite l'indirizzo del centro commerciale?

(Fake!)

AUGE's picture
AUGE
2 pencils

L'istallazione è stata realizzata al centro commerciale Parco Leonardo, nei pressi di Roma.
Se cerchi nel sito del centro scoprirai le planimetrie, compresa la vetrata dove è stato prodotto l'ambient.
In caso, La Walt Disney Pictures Italia, può confermare. In caso, sulla pagina Facebook di Alice in Wonderland Italia (http://www.facebook.com/AliceinWonderlandItalia?v=wall) troverai riferimento all'istallazione in uno dei post, precisamente quello del 25 giugno 2010. Speriamo sia sufficiente. E speriamo anche che la prossima volta tu possa appurare le cose prima di accusare chicchessia pubblicamente. Cari saluti, AUGE.

This piece of work is not fake. It was realized in Rome, Parco Leonardo Mall.You can find references here: http://www.facebook.com/AliceinWonderlandItalia?v=wall. Thanks.

Filipello Manuela's picture
Filipello Manuela
235 pencils

Resta un'idea scontata (e fake).

(Predictable!)

miko1aj's picture
miko1aj
3098 pencils

oh c'mon ragazzi.
Idea is great.

Vingy's picture
Vingy
474 pencils

Great idea love it

But... Wonderland was a mall all this time?

writersblog's picture
writersblog
556 pencils

In the rabbit hole we go.

Kotoha Tanaka's picture
Kotoha Tanaka
11 pencils

E' buona idea! Proprio paese di fresco.

Kotoha Tanaka's picture
Kotoha Tanaka
11 pencils

E' buona idea! Proprio paese di fresco.

thedesignaddict's picture
thedesignaddict
5391 pencils

Killer idea.

EGMONT's picture
EGMONT
124 pencils

This is Cannes for me . So simple and clever and catching!

CuriousPencil's picture
CuriousPencil
4227 pencils

Looks like this was a wonderful coincidence of architecture; one of those rare opportunities that are properly taken advantage of, well done.

Derek Zoolander's picture
Derek Zoolander
17 pencils

feel small

Klidesign's picture
Klidesign
209 pencils

Cool

antoniobac's picture
antoniobac
192 pencils

awesome

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