Waitakere City Road Safety: Car For Sale
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Boy racers don't listen to road safety advertising. So Ogilvy Auckland created this unique campaign to directly target them in Waitakere City.
Advertising Agency: Ogilvy, New Zealand
Executive Creative Directors: Basil Christensen, Damon O\'Leary
Creatives: Freddie Coltart, Matt Williams
Account Director: Paul Manning
Group Head: Richard Loseby
Producer: Amanda Chambers
Account manager: Olivia Gavan
17 Comments
I don´t know if it´s only on my computer, but i can only watch until 1:48.
It seems like a very clever idea, perhaps a little low blow but sometimes is the only tone to get throw the people.
I would like to hear it complete, in that case my comment is going to be more appropriate.
Sorry, fixed. My fault.
Yes there is a problem with videos here. They don't load right and sometimes they interrupt in the middle...
hopa, scuze
Fixed. Sorry.
Pretty damn good!
Like.
+++
"I love some things, and don't love some other things."
Wow.Well done.
Genius.
Nice work guys.
its a nice idea. very origin.
Fuck yes. THIS is what creative minds are for. Applause all over, and congratulations for the voice talent. This is a sleight-of-mind that I'm happy to love. Especially for the guy at 2:31, whose voicemail shows that you CAN hear someone thinking.
"Damn.... um.... oookay.... sorry man... ah... my bad... sorry to hear about that".
Superb thinking, shining work, wonderfully done.
this is great mines at work, well done and nice way to get the message out to NZ and around the world.
Keep up the great work.
Brilliantly insightful thinking. Cracking idea. Tenner, bro.
10! 10! 10! Best way to bring awareness over these guys! brilliant idea! j'adore!!
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Por favor, cambienlo ya!!!!!
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Haha.