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Waitakere City Road Safety: Car For Sale

Boy racers don't listen to road safety advertising. So Ogilvy Auckland created this unique campaign to directly target them in Waitakere City.

Advertising Agency: Ogilvy, New Zealand
Executive Creative Directors: Basil Christensen, Damon O\'Leary
Creatives: Freddie Coltart, Matt Williams
Account Director: Paul Manning
Group Head: Richard Loseby
Producer: Amanda Chambers
Account manager: Olivia Gavan

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16 comments

Glut's picture
Glut
3947 pencils

I don´t know if it´s only on my computer, but i can only watch until 1:48.
It seems like a very clever idea, perhaps a little low blow but sometimes is the only tone to get throw the people.
I would like to hear it complete, in that case my comment is going to be more appropriate.

ivan's picture
ivan

Sorry, fixed. My fault.

Ivan Raszl, admin of AotW

shortafella's picture
shortafella
1055 pencils

Yes there is a problem with videos here. They don't load right and sometimes they interrupt in the middle...

ivan's picture
ivan

Fixed. Sorry.

Ivan Raszl, admin of AotW

Yarp's picture
Yarp
387 pencils

Pretty damn good!

sirvan's picture
sirvan
29870 pencils

Like.

+++

"I love some things, and don't love some other things."

CommandZ's picture
CommandZ
2470 pencils

Wow.Well done.

vanMeter's picture
vanMeter
80 pencils

Genius.

Guest's picture
Guest

Nice work guys.

Etja's picture
Etja
2 pencils

its a nice idea. very origin.

CuriousPencil's picture
CuriousPencil
4227 pencils

Fuck yes. THIS is what creative minds are for. Applause all over, and congratulations for the voice talent. This is a sleight-of-mind that I'm happy to love. Especially for the guy at 2:31, whose voicemail shows that you CAN hear someone thinking.

"Damn.... um.... oookay.... sorry man... ah... my bad... sorry to hear about that".

Superb thinking, shining work, wonderfully done.

Guest's picture
Guest

this is great mines at work, well done and nice way to get the message out to NZ and around the world.
Keep up the great work.

Guest's picture
Guest

Brilliantly insightful thinking. Cracking idea. Tenner, bro.

Oblabla's picture
Oblabla
298 pencils

10! 10! 10! Best way to bring awareness over these guys! brilliant idea! j'adore!!

Oblabla.wordpress.com

Hiperion's picture
Hiperion
3138 pencils

El reproductor de Adsoftheworld es PENOSO.
Por favor, cambienlo ya!!!!!

Boxey's picture
Boxey
8885 pencils

Haha.

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