VW polo BlueMotion: Sushi
Up to 1100 km without a petrol stop.
Grab it and win!
Advertising Agency: DDB Dusseldorf, Germany
Via: directdaily
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6 Comments
pff
sushi??? why sushi???? i don't get it.
I'm thinking it's because of the conveyer belt aspect. But then the question begs to be asked, where are these people eating that sushi restaurants have conveyer belts?! The ones I go to just have waiters.
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The title confuses me as well, irene. Perhaps it was just a random title they slapped on there after they decided to use the sushi restaurant pic? Who knows.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
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ok, the car goes on and on in the conveyer belt (never seen one either but hey, it exists), so it never stops and everything... now it begins to make sense, hummmm.
the title DEFINITELY should not be "sushi", at the first place.
i humbly suggest you make a little video showing the car in movement, because it can be confusing.
not a bad idea, not a bad idea at all, but the way you're showing it leads to a "huh?"
yes it never stops, it's also very slow.