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VW Denmark: The Polo Principle

The idea was to prove VW's old brand ethos of democratizing innovations. We named our thinking "The Polo Principle" and put the 3d printer in the hands of the people to demonstrate what it meant.

Advertising Agency: DDB Copenhagen, Denmark
Art Directors: Simon Naver, Martin Cedergren
Copywriter: Caspar Bock
Creative Director: Simon Higby
Production company: Society 46

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5 comments

daviddavid's picture
daviddavid
1022 pencils

very good idea but it looks expensive to me...

kleenex's picture
kleenex
25210 pencils

I agree on expensive here, but for such a solid idea you have to spend some money to make some more money.

rrgoto8's picture
rrgoto8
175 pencils

agreed on the expense, but glad to see they were willing to execute a good idea – I hate clients that dont have a vision

brandlover's picture
brandlover
157 pencils

brilliant strategic, great idea!

PierrePoch's picture
PierrePoch
45 pencils

good one!!! tech one

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