Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creatives: A. Kalchev, S. Zabeti
Agency Producer: J. Mathiot
Account Director: Stéphane Hardel
Account Manager: Fabien Donnay
Account officer: Hélène Lardier
Production : Henry
Directors: Pleix
Construction of the boxes: Guillaume Amossé
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4 Comments
Boring and predictable, and easy to forget.
But, it still managed to be confusing for the outside viewers (for those who didn't press the button)...
Giving away free stuff is hardly an idea, IMO.
giving away free stuff to the agency people!!!!
only very nice in a sensitive way.
No idea, bad concept
it invited curiosity. probably a lot more memorable if you actually won something or were there. but i guess thats for the Parisian target audience to say.