Voyages-Sncf.com: The Escape Service

Average: 7 (54 votes)

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creatives: A. Kalchev, S. Zabeti
Agency Producer: J. Mathiot
Account Director: Stéphane Hardel
Account Manager: Fabien Donnay
Account officer: Hélène Lardier
Production : Henry
Directors: Pleix
Construction of the boxes: Guillaume Amossé

4 comments

Dingleberry Jack's picture
252 pencils
Dingleberry Jack

Boring and predictable, and easy to forget.
But, it still managed to be confusing for the outside viewers (for those who didn't press the button)...
Giving away free stuff is hardly an idea, IMO.

dsklan's picture
1913 pencils
dsklan

giving away free stuff to the agency people!!!!

Glut's picture
4083 pencils
Glut

only very nice in a sensitive way.
No idea, bad concept

Phil Hamilton's picture
19 pencils
Phil Hamilton

it invited curiosity. probably a lot more memorable if you actually won something or were there. but i guess thats for the Parisian target audience to say.