Voyages-sncf.com: Bienvenue, Au Revoir
On Monday, 30th of August Voyages-SNCF, the online booking service of the SNCF, launched a series of six internet films which show how we welcomed and said goodbye to 6 customers. Each event, taking place at Paris' East station was specifically tailored for the person we surprised.
The objective of the campaign is to underline "Further than you imagined" (Plus loin que vous ne l'imaginez), the claim of Voyages-SNCF, one of the most visited sites in France (800 thousand unique visitors per day) by going out of the ordinary for their customers. The campaign is launched simultaneously with new services on the website, aimed at simplifying the users' experience and improving their journey.
The campaign, created by DDB Paris consist of 6 videos, hosted on the brand's Youtube channel ( www.youtube.com/VoyagesSNCFcom ) and is supported by video banners, facebook activation, a takeover on the Voyage-SNCF.com website and an exclusive airing on TV.
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Creative Director: Siavosh Zabeti, Alexander Kalchev
Copywriter: Alexander Kalchev, Siavosh Zabeti
Art Director: Siavosh Zabeti, Alexander Kalchev
Director: The Glue Society
Production Company: Moonwalk Films
Post Production: Nightshift
Music Production: THE
10 Comments
I love this idea. It's fun and very memorable.
I agree that it's fun and very memorable. At the same time it's intrusive. Not everyone would appreciate something like that. You may not even be in the mood for fun at the time it happens! You can tell some of the people in the video are more alarmed than amused. Hence, 6 stars.
Love it!
Horrible acting. Not real. Bullshit. What a shame.
this is great. good job, ddb!
hopa, scuze
res de nou, però molt bona producció.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
What do the stunts have to do with selling train tickets online?
This is brilliant.
It reminds me a bit of The Game though.
Incredible to believe