Volvo XC60: Ski Boots

Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Copywriter: Erik Heisholt
Additional credits: Benjamin Aker, Hedvig Tollefsen, Kjetil Væhle
Released: April 2009

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samwanzer28's picture
313 pencils

Good idea.. and I thought it's the actual ad for the car.

premc's picture
917 pencils

nice !


Guest's picture

every big idea becomes small if nobody recognize it.

Guest's picture

nothing special... basic...

Guest's picture

hhahahaaahaa Fast and Furious

bknowlden's picture
3647 pencils

It's cool from a new media stand point and I bet the client loved it. But does anyone else think it looks like the car was totaled in an accident?

Guest's picture

photoshop-fake? plus it rather looks like an a-class benz.

advert2ad's picture
237 pencils

They should mention VOLVO brand some where.....Its hard to understand just from the shoe with no name on it.



1838 pencils

A good concept. I think they look hideous but the idea is solid.

We're going to need more lube.

LeeHarvey's picture
3045 pencils

The boots are NOTHING without the skis. BADvertising. Think again

Guest's picture

holy crap. this is so STUPID!!!!!!
hoe many people saw this, 4?

Guest's picture

its not a Volvo XC60 i cant imagine..

Guest's picture

Not only does this ad look unbelievably fake - I have NO DOUBT these "boots" were not created, but it looks like the car was in a roll over accident.

Unbelievably horrible.

Gualcor's picture
972 pencils

i thought at first place it was an ad for remote control cars

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

matks's picture
475 pencils

This is highly unbelievable. Looks like a photoshop fake. A "making of" film and more realistic pictures with people's reactions could be helpful. Otherwise nobody buys it.

Leeds United's picture
Leeds United
96 pencils

Thanks for commenting, matks. It´s interesting and valuable to see peoples reactions to our work - and usually we don´t comment or discuss our own work. However, photoshopping this idea, and claimed that it was for real would be kinda stupid. So here is the presentation film of the idea. Hope you buy it. Because we don´t do fake ads at TBWA\OSLO. All the best. Erik, TBWA\OSLO.

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

This is not how Volvo brand "talks"
Volvo = Safety
Sky = Accident

unaquestionediali's picture
481 pencils

fromt he pics it lloks fake.
i would like to see a real one of those boots.

Guest's picture

ok it was not faked in anyway, i do respect all the effort, but; i thought it was something about crashing when i saw the thumbnail; because the car looks like smashed or rolled over (even on the full size image at first glance). And i think it would be easier or maybe cheaper to print top shots of the car along with the Volvo logo to the board (or ski ) rather than boots.

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