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Comments (19)

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Guest's picture
Guest

ok it was not faked in anyway, i do respect all the effort, but; i thought it was something about crashing when i saw the thumbnail; because the car looks like smashed or rolled over (even on the full size image at first glance). And i think it would be easier or maybe cheaper to print top shots of the car along with the Volvo logo to the board (or ski ) rather than boots.

samwanzer28's picture
samwanzer28
Activity Score 313

Good idea.. and I thought it's the actual ad for the car.

premc's picture
premc
Activity Score 917

nice !

radical

Guest's picture
Guest

every big idea becomes small if nobody recognize it.

Guest's picture
Guest

nothing special... basic...

Guest's picture
Guest

hhahahaaahaa Fast and Furious

bknowlden's picture
bknowlden
Activity Score 3647

It's cool from a new media stand point and I bet the client loved it. But does anyone else think it looks like the car was totaled in an accident?
--
www.brandonknowlden.com

Guest's picture
Guest

photoshop-fake? plus it rather looks like an a-class benz.

advert2ad's picture
advert2ad
Activity Score 237

Good......
They should mention VOLVO brand some where.....Its hard to understand just from the shoe with no name on it.

-Sandy.

-Cheers,
Sandy

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

A good concept. I think they look hideous but the idea is solid.

We're going to need more lube.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

The boots are NOTHING without the skis. BADvertising. Think again

Guest's picture
Guest

holy crap. this is so STUPID!!!!!!
hoe many people saw this, 4?

Guest's picture
Guest

its not a Volvo XC60 i cant imagine..

Guest's picture
Guest

Not only does this ad look unbelievably fake - I have NO DOUBT these "boots" were not created, but it looks like the car was in a roll over accident.

Unbelievably horrible.

Gualcor's picture
Gualcor
Activity Score 978

i thought at first place it was an ad for remote control cars

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

matks's picture
matks
Activity Score 476

This is highly unbelievable. Looks like a photoshop fake. A "making of" film and more realistic pictures with people's reactions could be helpful. Otherwise nobody buys it.

Leeds United's picture
Leeds United
Activity Score 96

http://www.youtube.com/watch?v=wPnL05IEQYU

Thanks for commenting, matks. It´s interesting and valuable to see peoples reactions to our work - and usually we don´t comment or discuss our own work. However, photoshopping this idea, and claimed that it was for real would be kinda stupid. So here is the presentation film of the idea. Hope you buy it. Because we don´t do fake ads at TBWA\OSLO. All the best. Erik, TBWA\OSLO.

Chapulin Colorado's picture
Chapulin Colorado
Activity Score 150

This is not how Volvo brand "talks"
Volvo = Safety
Sky = Accident

unaquestionediali's picture
unaquestionediali
Activity Score 484

fromt he pics it lloks fake.
i would like to see a real one of those boots.

Guest's picture
Guest

ok it was not faked in anyway, i do respect all the effort, but; i thought it was something about crashing when i saw the thumbnail; because the car looks like smashed or rolled over (even on the full size image at first glance). And i think it would be easier or maybe cheaper to print top shots of the car along with the Volvo logo to the board (or ski ) rather than boots.

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