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Drive Challenge

Agency: 
Published/Aired: 
February 2010
Description: 
Advertising Agency: Fuel Lisbon, Portugal
Creative Team: Pedro Bexiga
Creative Directors: Pedro Bexiga
Approved By: Aira De Mello
Account: Marta Kadosh
Production Company: Mindshare
Editor: Will Mazzola
Digital: Euro Rscg 4d
Digital Developer: Ricardo Gavinhos

Comments (7)

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Highest Rated

Guest's picture
Guest

been done on top gear

paketa's picture
paketa
Activity Score 618

If these results were correct, then really bravo for the idea

thefakehuman's picture
thefakehuman
Activity Score 410

brilliant!!! like the big idea with this...

- Life Feeds on Life -

royschellekens's picture
royschellekens
Activity Score 390

Love it! A nice example of putting your money where your mouth is! With a smart use of media. But could you expect something else from an agency that is called Fuel?! ;-)

http://twitter.com/royschellekens

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Mandark's picture
Mandark
Activity Score 407

ok...i like the idea. and the product must be really good. and it;s a good thing that volvo challenged the lives of 3 people to prove a point. this ended well, but from lisbon to paris...is quite a drive...if anyof them would have fell asleep or something...what then? their families would have seen live via the camera that followed the drivers the drama. i not sure a lot of clients are willing to take on a risk like that....

"U think it's perfect?! Press delete and start again!"

royschellekens's picture
royschellekens
Activity Score 390

What if a perfectly planned photoshoot ends up with two of the models getting slaughtered by a blue eyed gorilla with a butchers knife that has escaped from a zoo on the other side of the world before he could get shot by a tranquilizer gun?

Sometimes clients have to show some balls to be remarkable! :-)

http://twitter.com/royschellekens

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lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Why the cythar music in the background?

Guest's picture
Guest

been done on top gear

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