Drive Challenge

Agency Network: 
February 2010

Ambient advertisment created by Fuel, Portugal for Volvo, within the category: Automotive.

Advertising Agency: Fuel Lisbon, Portugal
Creative Team: Pedro Bexiga
Creative Directors: Pedro Bexiga
Approved By: Aira De Mello
Account: Marta Kadosh
Production Company: Mindshare
Editor: Will Mazzola
Digital: Euro Rscg 4d
Digital Developer: Ricardo Gavinhos

Comments (7)

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paketa's picture
Activity Score 618

If these results were correct, then really bravo for the idea

thefakehuman's picture
Activity Score 410

brilliant!!! like the big idea with this...

- Life Feeds on Life -

royschellekens's picture
Activity Score 390

Love it! A nice example of putting your money where your mouth is! With a smart use of media. But could you expect something else from an agency that is called Fuel?! ;-)

Hate advertising? Make better ads.

Mandark's picture
Activity Score 407

ok...i like the idea. and the product must be really good. and it;s a good thing that volvo challenged the lives of 3 people to prove a point. this ended well, but from lisbon to quite a drive...if anyof them would have fell asleep or something...what then? their families would have seen live via the camera that followed the drivers the drama. i not sure a lot of clients are willing to take on a risk like that....

"U think it's perfect?! Press delete and start again!"

royschellekens's picture
Activity Score 390

What if a perfectly planned photoshoot ends up with two of the models getting slaughtered by a blue eyed gorilla with a butchers knife that has escaped from a zoo on the other side of the world before he could get shot by a tranquilizer gun?

Sometimes clients have to show some balls to be remarkable! :-)

Hate advertising? Make better ads.

lucdesaulniers's picture
Activity Score 1145

Why the cythar music in the background?

Guest's picture

been done on top gear