Volvo C30: Drive Challenge
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Fuel Lisbon, Portugal
Creative Team: Pedro Bexiga
Creative Directors: Pedro Bexiga
Approved By: Aira De Mello
Account: Marta Kadosh
Production Company: Mindshare
Editor: Will Mazzola
Digital: Euro Rscg 4d
Digital Developer: Ricardo Gavinhos
7 Comments
If these results were correct, then really bravo for the idea
brilliant!!! like the big idea with this...
- Life Feeds on Life -
Love it! A nice example of putting your money where your mouth is! With a smart use of media. But could you expect something else from an agency that is called Fuel?! ;-)
http://twitter.com/royschellekens
Hate advertising? Make better ads.
ok...i like the idea. and the product must be really good. and it;s a good thing that volvo challenged the lives of 3 people to prove a point. this ended well, but from lisbon to paris...is quite a drive...if anyof them would have fell asleep or something...what then? their families would have seen live via the camera that followed the drivers the drama. i not sure a lot of clients are willing to take on a risk like that....
"U think it's perfect?! Press delete and start again!"
What if a perfectly planned photoshoot ends up with two of the models getting slaughtered by a blue eyed gorilla with a butchers knife that has escaped from a zoo on the other side of the world before he could get shot by a tranquilizer gun?
Sometimes clients have to show some balls to be remarkable! :-)
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Why the cythar music in the background?
been done on top gear